Social Media Marketing Specialist

Social Media Marketing Specialist Bleau Media LLC Miami, FL Job Details Full-time $24.30 - $29.27 an hour 1 day ago Benefits 401(k) Tuition reimbursement Flexible schedule Qualifications Graphic design Attention to detail Facebook Marketing analytics Instagram Full Job Description Job Overview We are seeking an energetic and detail-oriented Social Media Marketing Specialist to elevate our brand's online presence across various digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your creative flair combined with analytical skills will help us connect authentically with our audience, build brand loyalty, and boost our digital footprint. This paid position offers an exciting opportunity to shape our social media strategy and make a tangible impact in the digital marketing landscape. Responsibilities Develop and execute innovative social media strategies that align with brand goals and target audiences. Create engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and others using applications like Hootsuite and Buffer. Monitor social listening tools to track brand mentions, industry trends, and customer feedback to inform content planning. Optimize campaigns through Facebook Advertising and other paid social media promotions to maximize reach and engagement. Analyze web analytics and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness and refine strategies. Maintain consistent branding across all channels while fostering positive relationships with followers, influencers, and media outlets through relationship management skills. Support public relations efforts by crafting press releases, managing online reputation, and coordinating with media outlets when necessary. Conduct keyword research for SEO purposes to enhance content visibility in search engine results. Collaborate with the marketing team on e-commerce initiatives by creating compelling product visuals and promotional videos. Proofread all content for accuracy, clarity, and brand consistency before publishing. Skills Proven experience in social media marketing with a strong understanding of platform algorithms and best practices. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Strong knowledge of SEO principles, keyword research techniques, and web analytics tools like Google Analytics. Familiarity with social listening tools, Hootsuite, Buffer (application), and Facebook Advertising platform. Excellent content creation skills including photography, video editing, and copywriting tailored for digital audiences. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Exceptional relationship management skills to engage with followers, influencers, partners, and media contacts effectively. Knowledge of branding principles along with experience supporting public relations initiatives in a digital context. Understanding of e-commerce strategies to promote products online effectively through social channels. Join us as a Social Media Marketing Specialist if you're passionate about storytelling through digital content! Bring your creativity, analytical mindset, and enthusiasm for building vibrant online communities—help us shape the future of our brand's digital journey!

Pay:

$24.30 - $29.27 per hour

Benefits:

401(k) Flexible schedule Tuition reimbursement

Work Location:

In person