Overview Are you passionate about shaping vibrant online communities and driving brand growth through innovative social media strategies? We are seeking a dynamic and energetic Social Media Marketing Specialist to lead our digital engagement efforts. In this role, you will craft compelling content, analyze performance metrics, and manage multiple social media platforms to elevate our brand presence. Your creativity and analytical skills will help us connect authentically with our audience while achieving measurable marketing success. Join us to make a meaningful impact in the fast-paced world of digital marketing! Duties Develop and execute comprehensive social media marketing campaigns across various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences. Monitor social media channels for brand mentions, industry trends, and customer feedback using social listening tools to inform content strategies. Utilize media editing tools like Adobe Photoshop, Adobe Illustrator, and video editing software to produce high-quality visual assets. Manage social media advertising campaigns on platforms like Facebook Advertising to optimize reach and engagement while tracking performance metrics. Analyze social media analytics and marketing online analytics using tools such as Google Analytics, Hootsuite, Buffer, and web analytics platforms to assess campaign effectiveness. Maintain strong relationship management with followers, influencers, media contacts, and internal teams to foster community growth and brand loyalty. Requirements Proven experience in social media management, content creation, and digital marketing performance monitoring. Strong proficiency with social listening tools, media editing software (Adobe Creative Suite including Photoshop and Illustrator), and scheduling applications like Hootsuite or Buffer. Knowledge of SEO principles, keyword research techniques, and web analytics to enhance content visibility and measure success. Excellent content writing skills with an eye for proofreading and branding consistency across all channels. Ability to develop creative visual content through graphic design and photography skills; video editing experience is a plus. Familiarity with social media platforms' advertising features such as Facebook Advertising for targeted campaigns. Strong understanding of digital marketing performance metrics including social media analytics, media performance analytics, and marketing online analytics. Exceptional relationship management skills with the ability to communicate effectively across diverse audiences. Join us as a Social Media Marketing Specialist to harness your creativity and analytical prowess in a role that's vital to our digital success! We're committed to fostering an inclusive environment where your innovative ideas can thrive while making a tangible impact on our brand's growth worldwide.

Benefits:

Flexible schedule

Work Location:

In person