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HS
Humane Society of St. Lucie County
Digital Media Specialist
Career Insights for Social Media Strategist / Specialist
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Based on Florida data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$59,019 / year median in Florida
+11% projected growth
Job Description
Full-Time | Port St. Lucie, FL | On-site with local travel Tell Our Animals' Stories to the World The Humane Society of St. Lucie County is looking for a Digital Media Specialist to bring our mission to life online. You'll manage our social media, email marketing, website content, and creative design, turning everyday shelter moments into content that drives adoptions, donations, and community support. You'll report to the Director of Development and work closely with our Event Coordinator, shelter staff, and volunteers to keep our brand consistent and our storytelling compelling across every platform. What You'll Do Run our social media: develop, schedule, publish, and monitor content that grows community awareness, donor engagement, volunteer recruitment, and pet adoptions Own email marketing: design and distribute newsletters, fundraising appeals, and event promotions, and manage our email database and campaign analytics Keep our brand consistent: design brochures, sponsorship packets, flyers, signage, and promotional materials across every touchpoint Manage our digital presence: keep website content accurate, engaging, and on-brand Tell our stories: photograph and film animals, adoptions, events, volunteers, and donors, and write the stories behind them Support our events: create sponsorship materials, signage, and promotional content before, during, and after fundraising events