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MC
Martin County Clerk of Court and Comptroller (FL)
Public Information & Digital Media Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$59,019 / year median in Florida
+11% projected growth
Job Description
Under the general supervision of the Chief Deputy, the Public Information & Digital Media Specialist manages all social media, digital content, marketing materials, and web presence for the Martin County Clerk of the Circuit Court & Comptroller's Office. This position leads marketing efforts for the office and its community initiatives, produces public-facing communications, and maintains consistent branding across all platforms. Plan, create, schedule, and publish content across Facebook, LinkedIn, and other social media platforms Maintain, update, and edit the official Clerk's Office website, including content updates, page creation, and basic design changes Design marketing collateral, flyers, infographics, and other graphics for office initiatives, public outreach, and community events Create and edit PowerPoint presentations for executive staff, public meetings, and community events Develop and execute marketing campaigns supporting the Clerk's Office and its community initiatives Ensure all public-facing materials follow consistent branding, tone, and visual identity standards Ensure all digital content meets ADA and WCAG accessibility standards Monitor and report on social media, Clerk website, and campaign analytics; recommend improvements based on data Coordinate with division leads to gather information and translate it into clear public communications Photograph and produce short video content for events and social media Support emergency and crisis communications as needed Manage projects from concept through delivery, including timelines, stakeholder coordination, and approvals
Bachelor's degree in English, Marketing, Communications, Digital Media, Public Relations, Journalism, Graphic Design, or a closely related field. Two (2) years of experience in social media, marketing, web technology, and digital media. An equivalent combination of education, training, and/or experience may be considered. Demonstrated experience managing social media accounts for an organization Proficiency editing and maintaining websites independently Proficiency with graphic design tools (Adobe Creative Suite, Canva, or equivalent) Strong skills in Microsoft PowerPoint and the broader Microsoft 365 suite Strong written and verbal communication skills Project management skills with the ability to manage multiple deadlines independently Understanding of branding principles and visual consistency Prior experience in government, public sector, or a regulated industry Familiarity with Florida Sunshine Law and public records requirements Experience with email marketing platforms (GovDelivery, Constant Contact, Mailchimp) Photography and video editing experience (Adobe Premiere, Final Cut, or similar) Bilingual (English/Spanish) Knowledge of Search Engine Optimization (SEO) and web analytics tools (Google Analytics, Search Console) Supervisory responsibilities:
NOTE:
The omission of an essential function of work does not preclude the Clerk of Court from assigning duties not listed herein if such functions are a logical assignment to the position.Bachelor's degree in English, Marketing, Communications, Digital Media, Public Relations, Journalism, Graphic Design, or a closely related field. Two (2) years of experience in social media, marketing, web technology, and digital media. An equivalent combination of education, training, and/or experience may be considered. Demonstrated experience managing social media accounts for an organization Proficiency editing and maintaining websites independently Proficiency with graphic design tools (Adobe Creative Suite, Canva, or equivalent) Strong skills in Microsoft PowerPoint and the broader Microsoft 365 suite Strong written and verbal communication skills Project management skills with the ability to manage multiple deadlines independently Understanding of branding principles and visual consistency Prior experience in government, public sector, or a regulated industry Familiarity with Florida Sunshine Law and public records requirements Experience with email marketing platforms (GovDelivery, Constant Contact, Mailchimp) Photography and video editing experience (Adobe Premiere, Final Cut, or similar) Bilingual (English/Spanish) Knowledge of Search Engine Optimization (SEO) and web analytics tools (Google Analytics, Search Console) Supervisory responsibilities: