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Georgia Tech
Media Relations Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$59,437 / year median in Georgia
+11% projected growth
Job Description
About Us Overview Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our strategic plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. Georgia Tech has policies to promote a healthy work-life balance and is aware that attracting faculty may require meeting the needs of two careers. About Georgia Tech Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Georgia Tech's faculty attracted more than $1.4 billion in research awards this past year in fields ranging from biomedical technology to artificial intelligence, energy, sustainability, semiconductors, neuroscience, and national security. Georgia Tech ranks among the nation's top 20 universities for research and development spending and No. 1 among institutions without a medical school. Georgia Tech's Mission and Values Georgia Tech's mission is to develop leaders who advance technology and improve the human condition. The Institute has nine key values that are foundational to everything we do: 1. Students are our top priority. 2. We strive for excellence. 3. We thrive on diversity. 4. We celebrate collaboration. 5. We champion innovation. 6. We safeguard freedom of inquiry and expression. 7. We nurture the wellbeing of our community. 8. We act ethically. 9. We are responsible stewards. Over the next decade, Georgia Tech will become an example of inclusive innovation, a leading technological research university of unmatched scale, relentlessly committed to serving the public good; breaking new ground in addressing the biggest local, national, and global challenges and opportunities of our time; making technology broadly accessible; and developing exceptional, principled leaders from all backgrounds ready to produce novel ideas and create solutions with real human impact. Job Summary The Media Relations Specialist advances the Institute's visibility and influence by developing and pitching stories, securing coverage, and cultivating relationships with journalists. This role develops media materials, provides guidance to faculty and staff on media engagement, and integrates media outreach into broader communications campaigns. Responsibilities Job Duty 1
- Develops and executes proactive media pitches and campaigns to highlight research, innovation, and programs. Job Duty 2
- Builds and maintains relationships with local, national, and trade media outlets. Job Duty 3
- Writes press releases, feature pitches, talking points, and other media content. Job Duty 4
- Responds to media inquiries and coordinates interviews with faculty and leaders. Job Duty 5
- Identifies and develops story opportunities with faculty, researchers, and communicators. Job Duty 6
- Maintains and updates media contact lists and outreach strategies. Job Duty 7
- Provides media coaching and preparation for subject matter experts. Job Duty 8
- Collaborates with marketing, content, and digital teams to ensure media coverage is amplified across web, social, and other communication channels. Job Duty 9
- Tracks media performance, analyzes coverage, and recommends improvements. Job Duty 10
- Perform other job-related duties as assigned.
Proposed Salary Proposed Salary:
$65,202- $103,000.