Location:

GA-Atlanta

Job Title:

Sr Mgr, Social Media Audience Growth Position Overview

Cox Media Group (CMG) has an exciting opportunity for a Senior Manager of Social Media and Audience Growth. This role is responsible for helping shape and execute CMG's enterprise social media strategy. This role drives audience growth, engagement, content distribution, platform innovation, and monetization opportunities across all major social platforms. It will establish enterprise-wide social media standards, identify emerging opportunities, analyze performance trends, and partner with local stations to maximize the impact and reach of CMG journalism across social platforms. This role will work closely with CMG Content Leaders, News Directors, Digital Leaders, Marketing Teams, Sales, and on-air talent to ensure social media supports CMG's broader audience and content distribution strategy while building audience loyalty and expanding reach.

What Success Looks Like Consistent audience growth across CMG social platforms

Increased engagement, referral traffic, and loyalty across key social platforms

Strong and consistent execution of social best practices across the company

Growth of platform-native, original, vertical, and video content

Growth of sustainable social revenue and partnership opportunities

Stronger integration of social media into daily newsroom and digital workflows

Expanded reach and visibility of CMG journalism and journalists

Successful adoption of emerging platforms, formats, and technologies

Increased use of data and audience insights to drive social decision-making

Essential Duties and Responsibilities

Social Media & Audience Growth Helps develop and execute CMG's enterprise social media strategy

Serves as a subject-matter expert on social platforms, audience behavior, content distribution, and emerging trends

Establishes platform standards and best practices

Drives audience growth, engagement, and referral traffic

Leads innovation in vertical video, platform distribution, and emerging channels

Identifies external partnerships and opportunities that could enhance CMG's social strategy, audience reach, and business objectives Social Media Strategy & Leadership Provides social platform expertise, audience insights, and recommendations to help shape and continuously refine CMG's enterprise social media strategy

Establishes platform-specific standards, best practices, and publishing guidelines

Partners with station leadership to align social efforts with audience, content, and business objectives

Identifies emerging platforms, technologies, and audience opportunities Audience Growth & Engagement Drives measurable audience growth and engagement across social platforms

Develops strategies that increase referral traffic and platform loyalty

Analyzes audience behavior and engagement patterns

Establishes performance benchmarks, key performance indicators, and growth goals

Identifies opportunities to reach new audiences and expand the reach of CMG journalism

Uses data and audience insights to continuously refine content and distribution strategies

Essential Duties and Responsibilities (continued)

Content Distribution & Platform Optimization Leads social distribution strategies for breaking news, weather, investigations, community coverage, major events, and other high-impact journalism

Creates frameworks that help stations maximize the value and reach of content across platforms

Develops best practices for audience engagement, including vertical video, platform-native storytelling, and social-first content

Partners with newsroom and digital leaders to integrate social strategy into daily editorial workflows

Ensures social content remains aligned with CMG editorial standards Analytics, Revenue & Innovation Analyzes performance metrics, trends, and audience insights

Identifies growth opportunities across social platforms

Evaluates platform changes, emerging technologies, and distribution opportunities

Leads testing and pilot programs for new social products and initiatives

Shares learnings, successful strategies, and best practices across CMG markets

Minimum Qualifications Minimum 5 years of experience in social media strategy, digital audience development, or digital content distribution, preferably within a media, news, or content organization

Proven track record of driving measurable social media growth and high-performing content

Strong editorial judgment and understanding of news values, journalism, and digital storytelling

Experience creating and optimizing short-form vertical video content and platform-native content strategies

Proven ability to use data and analytics to develop strategy, identify opportunities, and measure performance

Demonstrated ability to work across teams, influence stakeholders, and drive adoption of enterprise initiatives

Deep expertise in Facebook, TikTok, Instagram, and YouTube, including platform algorithms, audience behavior, analytics, trends, and best practices

Strong understanding of digital audience development, content distribution, referral strategy, and platform-native storytelling

Comfortable operating in a fast-paced, rapidly changing digital media environment

Preferred Qualifications Experience leading social media or audience strategy for a multi-market media organization

Experience with social media analytics, monetization, audience measurement, social listening, and publishing tools

Background in video editing and mobile-first production workflows

Experience launching or testing new platforms, products, content formats, or audience-growth initiatives

Understanding of SEO, referral traffic, digital analytics, and broader audience-development strategies

About Cox Media Group CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2402 #LI-Onsite