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Georgia Baptist Childrens Home

Digital Media and Design Specialist

Career Insights for Social Media Strategist / Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$59,437 / year median in Georgia

+11% projected growth

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Job Description

Description:
Essential Duties:
Core Focus:
Support agency brand and marketing through management of agency web-site and social media channels.
Inbound Marketing:
Builds and deploys digital campaigns specifically designed to capture, track, and funnel new donor and partner leads across the state.
Creative Production:
Produce all multimedia content, design concepts for print media, promotional video segments, and digital newsletters.
Competencies:
Trauma-informed care practices: Deep commitment to the Sanctuary Model of Care and trauma-responsive culture.
Technology Proficiency:
Ability to effectively utilize agency-approved computer software systems.
Ministry Mindset:
Demonstrates a commitment to Christian service, spiritual leadership, and the agency's mission of restoring hope and transforming lives.
Critical Thinking and Problem Solving:
Ability to analyze complex situations, identify solutions, make sound decisions, and implement effective action plans.
Time Management:
Ability to manage time, multiple tasks simultaneously, set priorities, organize and follow structured routines.
Effective Communication:
Demonstrates effective verbal, written, and interpersonal communication with clients, families, coworkers, and stakeholders.
Accountability and Reliability:
Demonstrates dependability, follows through on commitments, arrives prepared, accepts responsibility, and maintains professional standards.
Requirements:
Bachelor's Degree 2-4 years' experience managing commercial web platforms, social media networks, and multimedia asset production. Experience in launching digital lead-generation and marketing funnel campaigns.