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PG
Publicis Groupe Holdings B.V
Director Analytics Consultant, Digital Media
Career Insights for Social Media Strategist / Specialist
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Based on Illinois data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$65,447 / year median in Illinois
+6% projected growth
Job Description
Company Description Overview Epsilon is seeking a Principal, Strategic Account Analytics to serve as a senior analytics leader for some of our most strategic and high-profile clients. In this role, you'll help global brands make smarter marketing and advertising decisions by transforming sophisticated datasets into actionable business strategies that drive measurable outcomes. As the analytics lead for a portfolio of key client relationships, you'll partner closely with Sales, agency collaborators, and client executives. You will develop measurement strategies, influence investment decisions, and uncover growth opportunities. You'll combine deep analytical expertise with a strong ability to understand business needs. You will deliver insights that show the value of Epsilon's identity, audience, and measurement capabilities. This is a highly visible role with significant influence across clients, internal leadership teams, and cross-functional partners. Ideal candidates are equally comfortable navigating complex datasets, leading strategic discussions with senior partners, and translating analytics into compelling business stories. Responsibilities Serve as the strategic analytics advisor for a portfolio of enterprise and high-growth client accounts. Develop analytics roadmaps, measurement strategies, and data-driven recommendations that support client business objectives and revenue growth. Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions. Translate sophisticated analytical findings into clear, actionable recommendations for executive audiences. Guide advanced analyses demonstrating audience, campaign, attribution, sales, and customer-level data. Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation. Find opportunities to strengthen client performance through deeper insights, innovative measurement approaches, and data-driven storytelling. Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and elevate the impact of client deliverables. Mentor and coach analysts and analytics leaders, helping to build strong analytical capabilities across the organization. Qualifications What You'll Bring With You Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field. 10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or a related data-driven environment. Proven success leading client-facing analytics, strategy, consulting, or measurement engagements. Strong experience working with large, sophisticated datasets and performing advanced analytical work to solve business challenges. Ability to connect analytics to broader business and marketing objectives. Outstanding storytelling skills with the ability to simplify complex concepts for executive partners. Experience influencing both internal and external partners across multiple levels of an organization. Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies. Ability to thrive in a fast-paced environment while managing multiple priorities and collaborators. Why You Might Stand Out Experience with identity-based measurement, attribution, incrementality testing, or marketing mix modeling (MMM). Familiarity with digital advertising and analytics platforms such as Google Campaign Manager, Google Analytics, Adobe Analytics, or similar technologies. Experience supporting Fortune 500 brands, large agencies, or enterprise marketing organizations. Knowledge of AI-enabled analytics tools, automation workflows, or assisted coding solutions. Demonstrated success shaping strategic recommendations that resulted in measurable business outcomes. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. Additional Information When You Join Us, We'll Create Something EPIC Together Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we've provided marketers from the world's leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon's comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world. Our pillars aren't just words. They're how we show up every day.