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Description:

PURPOSE:

The Paid Strategist will work closely with Global Media & Social Media Managers as well as peers across the Global Marketing, Communications and other departments, to strategize, execute & optimize paid media campaigns across multiple brand social channels that support brand level & social business goals.

POSITION RESPONSIBILITIES

Manage the paid social strategy, planning & execution of monthly evergreen & strategic lower-funnel campaigns for Facebook / Instagram, Pinterest & other social platforms including goal setting, channel allocation, partnering on?creative with brand social media managers?and measurement/optimization?? Plan campaign strategies and tactics closely with Global Media & Brand?

Social Media Managers Lead and manage daily media optimizations, collaborating with brand?social media managers?and??on?social creative optimization and recommendations? Manage monthly and quarterly paid social budgets, ensuring optimal precision with spend and performance efficiency & recommending ongoing campaign optimizations? Leverage data-driven insights to inform planning and optimization for future media and?ongoing?content strategies? Lead testing and analysis of social media campaign performance metrics, using internal social analytics and measurement tools to optimize performance and meet business objectives? Test & learn to recommend performance optimizations or new features, setting up A/B tests to optimize social campaigns through various opportunities?? Recommend forward thinking strategies and innovations, working with greater social media team towards achieving their goals?? Communicate ongoing performance and spend updates to brand social media managers & deliver?insightful?monthly reports with?available tools?

EXPERIENCE AND QUALIFICATIONS

Minimum of 3-5 years of experience using paid on various social media platforms (Facebook, Instagram, Twitter, Pinterest, Linkedin, etc) Ability to think strategically & make recommendations that can drive measurable results Strong familiarity with Sprinklr or similar social media management tools Ability to run paid media directly through Sprinklr platform & Sprinklr Ads Manager Ability to work well with a variety of stakeholders and team members across different projects Strong familiarity with Sprinklr or similar social media management tools Strong familiarity with social media platforms & native advertising channel analytics Excel skills and a comfort with pivot tables?

PREFERRED SKILLS

Proven analytical and problem-solving abilities Strong time management, communication and organizational skills Excellent verbal and written communication skills

EDUCATION

A college degree in any discipline is required. EEO Employer Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accom odation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] {cfemail="32575f425e5d4b5757415740445b515741725342574a414b4146575f411c515d5f"}or 844-463-6178. Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico. Everforth Apex uses a virtual recruiter as part of the application process. Click here {target="_blank" rel="noopener"}for more details. By applying for this job, you agree to rec