Senior Social Media Analyst

Senior Social Media Analyst

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Baton Rouge, LA Job Details 1 day ago Qualifications Social media advertising campaigns Website activity analysis Google Sheets Google Docs Photo editing Managing projects Facebook Marketing analytics Gmail Google Slides Analytics Full Job Description Are you passionate about creating impactful social media strategies and helping others grow their skills? We're looking for a Senior Social Media Analyst to join our team! In this role, you'll lead a portfolio of high-impact social media accounts while playing a key role in scaling and evolving our department. If you're a strategic thinker who thrives on driving results and mentoring others, we want to hear from you.

Job Responsibilities:

Effectively manage a portfolio of key accounts and drive consistent performance results Assists department leads with onboarding new accounts and product launches as needed Independently leads client discussions regarding product performance Helps to deploy the implementation of new department initiatives and best practices Facilitates and builds quarterly case results Mentors and assists department leads with training Assists other social media analysts with task completion, client calls, and internal strategy meetings Identifies areas of opportunity for both external client(s) and internal department Build paid social campaigns across various channels that align with client(s) overarching goals and strategy Troubleshooting and resolving technical issues and/or additional client concerns Budget management of social media campaigns, following budget pacing protocols set Verify that every campaign and ad meets the highest standards and follows the appropriate compliance guidelines Maintain a high attention to ad copy, logos, graphics, budget, and scope of work. Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. Demonstrate a deep understanding of inventory feeds and utilization. Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics. Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance. Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations. Log activities regarding updates to accounts throughout the month. Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content. Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation. Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients. Conduct A/B testing to continually enhance social media strategies. Maintain Google Analytics Certification and Meta Certifications. Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

Minimum 3 years of experience in Facebook Ads Manager Experience in platforms such as Photoshop, Canva, Google Analytics, etc. Strong understanding of digital marketing best practices Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely. Ability to work independently and collaboratively in a fast-paced, deadline-driven environment. High attention to detail with the ability to manage multiple projects simultaneously. Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience Experience in LinkedIn, TikTok, Twitter Ad Management Meta Blueprint Certified in Media Buying or Media Planning Experience in automotive, medical, legal and/or e-commerce verticals Agency experience Paid Media Experience (Search or Display), a plus