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PickleRage Eldersburg
Social Media and Marketing Lead
Career Insights for Social Media Strategist / Specialist
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Based on Maryland data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$67,364 / year median in Maryland
+9% projected growth
Job Description
Social Media Marketing Lead •
The ideal candidate is passionate about pickleball, understands the player experience, and can translate programming activities into engaging content that attracts new players while retaining existing members. Key Responsibilities Social Media Strategy & Content Creation Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms. Create engaging content including videos, reels, graphics, photography, player spotlights, and event promotions. Manage and maintain a consistent brand voice across all digital channels. Plan and manage a content calendar aligned with programming, promotions, tournaments, and community events. Monitor trends and identify opportunities to increase engagement and reach. Capture live content during leagues, tournaments, clinics, and special events. Pickleball Programming Promotion Work closely with club leadership and programming staff to understand and market all pickleball offerings. Promote leagues, lessons, clinics, youth programs, tournaments, social play events, and memberships. Create content that highlights player development pathways and club programming benefits. Communicate schedules, registration opportunities, and event updates clearly and effectively. Help identify opportunities to increase program participation and member engagement. Community Engagement Build and foster an active online pickleball community. Respond to comments, messages, and inquiries in a timely and professional manner. Highlight member success stories, instructor profiles, and community achievements. Partner with local organizations, influencers, and businesses to expand community visibility. Analytics & Performance Tracking Monitor social media metrics and provide monthly performance reports. Track engagement, follower growth, conversions, registrations, and campaign effectiveness. Use data-driven insights to refine content strategy and improve results. Support marketing initiatives that drive membership growth and court utilization. QualificationsRequired 2+ years of experience in social media marketing, digital marketing, or content creation. Strong knowledge of major social media platforms and best practices. Experience creating short-form video content and engaging visual assets. Excellent written and verbal communication skills. Ability to work evenings and weekends as needed to support events and programming. Strong organizational skills and attention to detail. Preferred Knowledge of pickleball rules, ratings, leagues, tournaments, and player development programs. Experience working in sports, recreation, fitness, or hospitality industries. Graphic design experience using Canva, Adobe Creative Suite, or similar tools. Photography and videography skills. Experience with email marketing and community engagement campaigns. Key Competencies Passion for pickleball and community building Creative storytelling Strategic marketing mindset Strong interpersonal skills Content planning and execution Event promotion expertise Data analysis and reporting Initiative and accountability PickleRage Eldersburg is an Equal Opportunity Employer and welcomes candidates who are passionate about pickleball, community engagement, and creating exceptional player experiences.
MUST KNOW PICKLEBALL AND PICKLEBALL PROGRAMMING
•Location:
PickleRage Eldersburg, MD Position Summary:
PickleRage Eldersburg is seeking an energetic, creative, and pickleball-savvy Social Media Marketing Lead to drive brand awareness, player engagement, and community growth through compelling digital marketing initiatives. This role combines strategic social media management with a strong understanding of pickleball programming, including leagues, lessons, clinics, tournaments, social events, and player development programs.The ideal candidate is passionate about pickleball, understands the player experience, and can translate programming activities into engaging content that attracts new players while retaining existing members. Key Responsibilities Social Media Strategy & Content Creation Develop and execute social media strategies across Instagram, Facebook, TikTok, LinkedIn, and other relevant platforms. Create engaging content including videos, reels, graphics, photography, player spotlights, and event promotions. Manage and maintain a consistent brand voice across all digital channels. Plan and manage a content calendar aligned with programming, promotions, tournaments, and community events. Monitor trends and identify opportunities to increase engagement and reach. Capture live content during leagues, tournaments, clinics, and special events. Pickleball Programming Promotion Work closely with club leadership and programming staff to understand and market all pickleball offerings. Promote leagues, lessons, clinics, youth programs, tournaments, social play events, and memberships. Create content that highlights player development pathways and club programming benefits. Communicate schedules, registration opportunities, and event updates clearly and effectively. Help identify opportunities to increase program participation and member engagement. Community Engagement Build and foster an active online pickleball community. Respond to comments, messages, and inquiries in a timely and professional manner. Highlight member success stories, instructor profiles, and community achievements. Partner with local organizations, influencers, and businesses to expand community visibility. Analytics & Performance Tracking Monitor social media metrics and provide monthly performance reports. Track engagement, follower growth, conversions, registrations, and campaign effectiveness. Use data-driven insights to refine content strategy and improve results. Support marketing initiatives that drive membership growth and court utilization. QualificationsRequired 2+ years of experience in social media marketing, digital marketing, or content creation. Strong knowledge of major social media platforms and best practices. Experience creating short-form video content and engaging visual assets. Excellent written and verbal communication skills. Ability to work evenings and weekends as needed to support events and programming. Strong organizational skills and attention to detail. Preferred Knowledge of pickleball rules, ratings, leagues, tournaments, and player development programs. Experience working in sports, recreation, fitness, or hospitality industries. Graphic design experience using Canva, Adobe Creative Suite, or similar tools. Photography and videography skills. Experience with email marketing and community engagement campaigns. Key Competencies Passion for pickleball and community building Creative storytelling Strategic marketing mindset Strong interpersonal skills Content planning and execution Event promotion expertise Data analysis and reporting Initiative and accountability PickleRage Eldersburg is an Equal Opportunity Employer and welcomes candidates who are passionate about pickleball, community engagement, and creating exceptional player experiences.