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NLX | Aerotek
Social Media Specialist
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Scorecard
Based on Maryland data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$67,364 / year median in Maryland
+9% projected growth
Job Description
Social Media Specialist
OverviewAerotek has an immediate opening for a Social Media Specialist at the corporate office in Hanover, MD.
Essential Functions
Medical, dental & vision401(k)/RothInsurance (Basic/Supplemental Life & AD&D)Short and long-term disabilityHealth & Dependent Care Spending Accounts (HSA & DCFSA)Transportation benefitsEmployee Assistance ProgramTuition AssistanceTime Off/Leave (PTO, Primary Caregiver/Parental Leave)Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
Connect With Us! (careers-aerotek.icims/jobs/13727/social-media-specialist/job?mode=apply≈ply=yes∈_iframe=1&hashed
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email accommodationaerotek for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
Software Powered by ICIMS (icims.help/candidate-faq)Job ID 2026-13727
Hours:
Monday- Friday, 8am
- 5pm
Compensation:
$58,700- $73,400 + $5,500 bonus potential
Job Summary:
The Social Media Specialist will manage Aerotek, Actalent and Aston Carter's social media presence to serve our customers, grow our online community and drive brand engagement. The ideal candidate will be a highly creative, tech-savvy individual who can bring a consistent brand voice and personality to our social channels; create and guide engaging content; and use data to continuously improve performance.Essential Functions
- Manage Aerotek, Actalent and Aston Carter social media channels, including Facebook, LinkedIn, Instagram and YouTube, in a consistent voice aligned with the overall brand strategy and business objectives
- Create and produce original social content, including copy, partnering with the design team on graphics, and short-form video
- Build and manage a social content calendar, working closely with the Content Manager, PR team and other internal department leads
- Monitor social channels for engagement opportunities, respond to comments and direct messages and moderate content to maintain a positive community experience
- Increase social followers and drive engagement through both organic and paid tactics
- Track key metrics evaluating online success and create reports on social media activities to show progress and communicate actionable insights
- Stay current on platform updates, algorithm changes, emerging social trends and competitor activity; and recommend adjustments to strategy accordingly
- Act as a brand steward, ensuring all social and marketing materials align with brand voice, tone and visual guidelinesMinimum Education/Abilities/Skills
- Bachelor Degree in Communications, Marketing or Business or equivalent experience
- 2-5 years of experience planning and creating social media content and conversations on behalf of a brand or organization
- Strong collaborator; able to quickly track down answers for community questions and work with a diverse team to plan and execute social media plans
- Customer-service oriented with a strong work ethic
- Ability to think both analytically and creatively on projects
- Outstanding interpersonal skills, including the ability to handle internal clients with tact and diplomacy and provide excellent customer service to clients and contractors
- Strong, creative writer
- Early adopter of new technologies and social networks
- Ability to be flexible and work with ambiguity; individual ownership
- Familiarity with social media monitoring systems, such as Hootsuite
- Understanding of Facebook Insights, Twitter Analytics, and LinkedIn AnalyticsSpecial Requirements
Preferred:
Knowledge of Facebook advertising, LinkedIn advertising and Twitter advertising
Preferred:
Knowledge and experience using Adobe Marketing Cloud (Omniture)Per Pay Transparency Acts:
The range for this position is $58,700- $88,100 + annual bonus potential of $5,500Benefits are subject to change and may be subject to specific elections, plan, or program terms.
Medical, dental & vision401(k)/RothInsurance (Basic/Supplemental Life & AD&D)Short and long-term disabilityHealth & Dependent Care Spending Accounts (HSA & DCFSA)Transportation benefitsEmployee Assistance ProgramTuition AssistanceTime Off/Leave (PTO, Primary Caregiver/Parental Leave)Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
Connect With Us! (careers-aerotek.icims/jobs/13727/social-media-specialist/job?mode=apply≈ply=yes∈_iframe=1&hashed
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If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email accommodationaerotek for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
Software Powered by ICIMS (icims.help/candidate-faq)Job ID 2026-13727