Social Media & Community Outreach Specialist Rassel-Daigneault Holistic Health Center - 3.0 Lansing, MI Job Details Part-time $18 - $22 an hour 2 hours ago Benefits Flexible schedule Qualifications Teamwork Interpersonal skills Attention to detail SEO Marketing analytics Stakeholder relationship building Full Job Description Social Media & Community Outreach SpecialistPosition Overview We are seeking a creative, driven, mission-minded, and people-oriented Social Media & Community Outreach Specialist to grow our online presence, increase community awareness, generate leads, and support organizational growth. The ideal candidate combines social media, digital marketing, community outreach, event coordination, and educational communication skills , with experience using GoHighLevel (GHL) and AI-powered marketing tools . This person should enjoy both digital marketing and building relationships in the community and be passionate about health, wellness, and communicating a holistic approach within a Christian environment. Key ResponsibilitiesSocial Media & Digital Marketing

• Develop and execute social media strategies aligned with organizational goals and audience needs.
• Create and publish engaging posts, graphics, photos, videos, Reels, and Stories.
• Manage social media platforms and maintain a consistent, professional brand voice.
• Engage followers, respond to comments and messages, and build meaningful relationships.
• Use relationship-based "soft selling" to educate, connect, and encourage appropriate action.
• Manage content calendars, campaigns, and posting schedules.
• Track analytics and optimize content and marketing performance. GoHighLevel & AI
• Utilize GoHighLevel (GHL) for marketing automation, CRM, lead management, funnels, campaigns, email/SMS communications, and follow-up.
• Use AI tools for content creation, research, brainstorming, editing, automation, and marketing optimization.
• Identify opportunities to improve marketing efficiency through technology and automation. Community Outreach
• Build relationships with local businesses, churches, schools, healthcare professionals, community organizations, and strategic partners.
• Represent the organization at health fairs, expos, networking events, and community outreach activities .
• Identify opportunities to increase community awareness and develop referral relationships.
• Coordinate outreach initiatives and maintain follow-up with community contacts.
• Distribute educational and promotional materials to appropriate community partners. Educational Classes & Events
• Plan, promote, and coordinate educational classes, workshops, seminars, webinars, and community events .
• Assist with scheduling, registration, promotional materials, reminders, setup, and event logistics.
• Coordinate with speakers, staff, and community partners to ensure successful events.
• Promote events through social media, email, SMS, and community outreach.
• Assist with attendee registration, check-in, photography/video, and follow-up.
• Track attendance, engagement, leads, and participant feedback. Team Collaboration
• Collaborate with leadership and staff on marketing, outreach, educational programs, and community initiatives.
• Maintain consistent messaging across digital, educational, and community communications.
• Stay current with social media trends, AI technology, digital marketing, and community engagement opportunities. Qualifications
• Experience in social media, digital marketing, communications, community outreach, or event coordination .
• Hands-on GoHighLevel (GHL) experience strongly preferred.
• Experience using AI tools for content creation, marketing, automation, and productivity .
• Strong writing, communication, interpersonal, and relationship-building skills.
• Experience creating short-form video content, including Reels and Stories.
• Strong organizational and event-planning abilities.
• Knowledge of social media analytics, SEO, CRO, lead generation, and digital marketing.
• Comfortable speaking with individuals and groups and representing the organization professionally.
• Creative, organized, detail-oriented, dependable, and able to manage multiple priorities.
• Fluent in English and comfortable participating in community events. Preferred
• Experience in health, wellness, chiropractic, holistic, or functional health .
• Experience with a Christian or faith-based organization .
• Experience coordinating educational programs or community events.
• Experience with CRM systems, marketing automation, email/SMS campaigns, and lead nurturing.

The Right Fit We are looking for someone who is creative, outgoing, organized, resourceful, and passionate about helping people . The right candidate will be comfortable creating content, engaging people online, building community relationships, coordinating educational events, and representing the organization publicly . If you are passionate about health, wellness, communication, technology, AI, and community involvement , and want to help take our message to a larger audience both online and in the community, you may be the right fit for our team.

Position Details Job Type:

Full-Time Application Requirements:

Resume, cover letter, and completion of pre-screening assessment.

Please go here:

https://crackmycode.com/jeanguy#

Pay:

$18.00 - $22.00 per hour

Benefits:

Flexible schedule

Work Location:

In person