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CM
Central Michigan University
ASSISTANT DIRECTOR/COMMUNICATION & ED OUTREACH
Career Insights for Social Media Strategist / Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$62,272 / year median in Michigan
+8% projected growth
Job Description
Supports the Center with communications, social media efforts, and the production of marketing materials that advance the Center's initiatives. Supports outreach efforts through the facilitation of programming for high school students. Required Qualifications Bachelor's degree in communications, public relations, marketing or a related field. Three years of relevant marketing or communications experience . Excellent writing skills and attention to detail, including knowledge of AP style. Demonstrated experience facilitating programming for high school students. Demonstrated experience with digital communications technology, including social media platforms and email management systems. Strong organizational skills. Strong verbal communication skills. Ability to maintain positive relationships with staff and consultants. Preferred Qualifications Experience with Adobe Creative Suite. Knowledge of Central Michigan University brand standards and guidelines. Knowledge of search engine optimization, web/social media, and accessibility best practices. Knowledge of website and social media analytics, including Google Analytics. Knowledge of charter public schools. Experience working in a team-oriented, collaborative environment. Duties & Responsibilities Manages the Center's social media strategy. Leads the development of content creation for all social media platforms. Assists with the development of content for the Center's website. Executes all digital communications projects utilizing email and text messaging. Serves as a facilitator of college pathways programming and content for high school students. Researches and communicates stories that share the positive results of our partner charter schools. Ensures the Center's compliance with brand standards and guidelines from the university. Assists with communications project development from initiation to closure. Implements the Center's messaging to ensure organizational consistency and increase exposure for the Center. Assists with special projects. Assists with communications projects to market programs and events. Supports professional development initiatives by assisting with presentations, speaker comments, invitations, and programs. Manages the process for gathering and analyzing data to evaluate the effectiveness of all digital communications initiatives. Researches current and emerging digital trends and best practices. Completes other projects as assigned. Supervision Exercised None. Message to Applicants Central Michigan University is dedicated to fostering an environment that is reflective of the communities we serve. We are especially interested in highly qualified candidates who will advance and promote CMU's mission, vision, and leadership standards. You must submit an on-line application in order to be considered as an applicant for this position. Cover letters may be addressed to the Hiring Committee. This position will remain open until filled. The university reserves the right to close the recruitment process once a sufficient applicant pool has been identified. For best consideration, please submit application materials on or before August 14th, 2026. Employee Group Professional & Administrative -Salary Staff Pay Level Pay Range $55,000 - $65,000 Division Academic Affairs Department Gov John Engler Center for Charter Schools Position Status Regular Position End Date Employment Status Full-Time