Part-Time Marketing & Advertising Specialist Elivate Wellness

+ Aesthetics | Lake Orion, Michigan Part-Time | Approximately 20 hours/week | Onsite About Elivate Wellness

+ Aesthetics Elivate Wellness

+ Aesthetics is a growing wellness and aesthetics practice in Lake Orion, MI. We are looking for a creative, motivated, and results-driven Marketing & Advertising Specialist to help grow our brand, increase engagement, generate new client leads, and showcase our services through compelling digital marketing and social media. This is an onsite, hands-on position ideal for someone who enjoys creating content, working with a team, and seeing the direct impact of their marketing efforts. Key Responsibilities Develop and execute creative marketing and advertising strategies to increase brand awareness, engagement, leads, and appointments. Manage and grow Elivate's social media presence across Facebook, Instagram, and other relevant platforms . Create engaging social media content including posts, Reels, Stories, promotions, educational content, and service highlights. Plan and maintain a consistent social media/content calendar . Use Meta Business Suite and Meta Ads Manager to create, manage, optimize, and monitor paid advertising campaigns. Develop targeted promotional campaigns for services, specials, events, and seasonal marketing initiatives. Create and edit professional marketing graphics using Adobe Creative Suite, or similar graphic design platforms . Coordinate onsite photography and video content, including before/after content, service demonstrations, team features, facility photography, and lifestyle content. Photography and/or videography experience is a plus. Use GoHighLevel (GHL) to support lead generation, marketing campaigns, funnels, forms, pipelines, automations, and client communications. Monitor marketing funnels and lead activity and identify opportunities to improve lead conversion. Utilize Google Analytics/GA4 and other reporting tools to track website traffic, campaign performance, engagement, conversions, and ROI. Monitor social media and advertising analytics and make recommendations based on performance. Collaborate with the Elivate team to identify services and promotions that should be highlighted in marketing. Maintain consistent branding, messaging, and visual identity across all marketing channels. Assist with website content, landing pages, promotions, email/SMS campaigns, and other digital marketing initiatives as needed. Stay current with social media trends, digital advertising strategies, content trends, and best practices within the aesthetics, wellness, beauty, and healthcare industries. Help build a strong local presence and increase awareness of Elivate within a 15 mile radius of our location.

Qualifications Required:

2+ years of experience in digital marketing, social media marketing, advertising, or a related field . Demonstrated experience managing Meta/Facebook and Instagram accounts and advertising campaigns. Experience with GoHighLevel or a similar CRM/marketing automation platform. Strong graphic design and content creation skills. Experience using Google Analytics/GA4 and interpreting marketing performance data. Excellent written and verbal communication skills. Strong understanding of social media strategy, paid advertising, audience targeting, and engagement. Highly organized with strong attention to detail. Ability to work independently while collaborating closely with a small team. Comfortable working onsite in Lake Orion, MI and creating content within the business. Preferred /

Plus:

Photography and/or videography experience. Experience with Adobe Photoshop, Illustrator, Lightroom, Premiere Pro, or similar programs. Experience with email and SMS marketing. Experience creating Reels, TikToks, short-form video, and other vertical content. Experience in medical aesthetics, med spa, wellness, beauty, fitness, healthcare, or hospitality marketing . Experience with SEO and Google Business Profile. Experience with website management platforms such as WordPress, Wix, Squarespace, or similar. What We're Looking For We're looking for someone who is creative, proactive, entrepreneurial, and results-oriented . The right person won't simply schedule posts, they'll look at what's working, identify opportunities, create compelling content, and help turn marketing activity into new clients and revenue .

You should be comfortable saying:

"I have an idea... let's try it." We want someone who can bring fresh ideas to the table, understands current social media trends, has a strong eye for visual content, and enjoys being part of a growing business. Schedule Approximately 20 hours per week Part-time Onsite in Lake Orion, Michigan Schedule can be flexible based on business and marketing needs Some flexibility may be needed for special events, content creation, or promotional campaigns.

Pay:

$22,000.00 - $26,000.00 per year

Benefits:

Employee discount Flexible schedule

Work Location:

In person