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Social Media Specialist
Job
Robert Half
Minneapolis, MN (In Person)
Full-Time
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Job Description
We are looking for a Social Media Specialist to join a manufacturing organization in Minneapolis, Minnesota in a contract-to-permanent capacity. This position will play a key role in shaping day-to-day social engagement, coordinating content delivery across multiple channels, and supporting campaign execution with both internal stakeholders and external partners. The ideal candidate brings a strong understanding of brand storytelling, audience interaction, and performance tracking to help strengthen the company's social presence.
Responsibilities:
- Oversee the scheduling and publication of unpaid social posts across global platforms using social media management software such as Sprout Social or comparable tools.
- Track activity across social channels, respond to audience engagement in a timely manner, and route customer-related matters to the appropriate teams when needed.
- Organize editorial calendars and align campaign timing, messaging, and creative assets with cross-functional teams and agency partners.
- Contribute to influencer initiatives by helping coordinate deliverables, communications, and campaign execution.
- Assist with paid social efforts by supporting launch activities, monitoring progress, and helping maintain campaign organization.
- Compile and interpret social performance data to provide clear reporting and actionable insights for ongoing optimization.
- Help maintain consistency in brand voice and content quality across multiple social media channels and campaign touchpoints.