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AR
Action Realty Co
Administrative Assistant/Social Media Manager
Career Insights for Social Media Strategist / Specialist
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Scorecard
Based on Missouri data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$62,812 / year median in Missouri
+8% projected growth
Job Description
Administrative Assistant & Social Media Manager Position Overview The Administrative Assistant & Social Media Manager plays a key role in supporting daily real estate operations while elevating the company's digital presence. This hybrid role blends organization, marketing creativity, and client communication to help drive listings, brand visibility, and overall business efficiency. Key ResponsibilitiesReal Estate Administrative Support Coordinate listing preparation: gather property details, schedule photos, manage lockboxes, signage, and MLS input Prepare transaction files with accuracy Maintain organized digital and physical filing systems for listings and closings Assist with client communication, appointment scheduling, and follow‑ups Support agents with daily tasks, showing coordination, and open house preparation Track deadlines, inspections, contingencies, and closing timelines Handle incoming calls, emails, and inquiries with professionalism Social Media & Marketing Create and manage content for listings, open houses, market updates, and brand messaging Produce engaging posts, reels, stories, and short‑form videos across platforms Maintain a consistent posting schedule and cohesive brand voice Run targeted ads or boosted posts for listings and lead generation Respond to comments, messages, and community engagement Track analytics, growth, and performance metrics Collaborate with agents to highlight wins, testimonials, and community involvement Stay updated on real estate marketing trends and platform algorithms Required Skills & Qualifications Strong organizational and multitasking abilities Excellent written and verbal communication Familiarity with MLS systems, real estate documents, or willingness to learn Proficiency with social media platforms and basic content creation tools Comfortable with Microsoft Office, Google Workspace, and CRM systems Ability to work independently and take initiative Professional, positive, client‑focused demeanor Basic graphic design or video editing skills (preferred) Ideal Candidate Traits Creative eye for marketing and property presentation Detail‑oriented and reliable in a deadline‑driven environment Comfortable interacting with clients, vendors, and agents Thrives in a fast‑paced real estate setting Understands how to blend professionalism with engaging social media content