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City of Bismarck

Engagement Officer

Career Insights for Social Media Strategist / Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$61,149 / year median in North Dakota

+8% projected growth

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Job Description

Engagement Officer Salary $60,081.23 - $67,591.37 Annually Location Bismarck, ND Job Type Full-Time Job Number 202600080 Department Administration Opening Date 08/11/2026 Closing Date 8/25/2026 11:59 PM Central FLSA Exempt Description Benefits Questions Job Description This position is primarily responsible for disseminating the City of Bismarck's public information through available platforms, currently identified as the website and social media, among others. The Engagement Officer helps ensure the city's Communications Division's programs, activities and assets are consistent with the organization's values, goals and mission. Outreach efforts aim to inform and engage City of Bismarck residents, the Board of Commissioners, city staff, community partners, and visitors. Examples of Duties
  • Develop and implement comprehensive communication strategies, schedules, and campaigns that align with the City of Bismarck's brand and strategic plan.
  • Monitor, listen to, and respond to user comments and messages to build relationships and foster an active community.
  • Exercise interpersonal sensitivity, tact, and diplomacy in public contact.
  • Recognize opportunities to develop or augment innovative and engaging content.
  • Assist in the management of social media, website content and additional internal- or external-facing content and stay informed about the latest trends, tools, and best practices.
  • Serve as a supporting liaison between the City of Bismarck and news media, answers inquiries and coordinates or participates in interviews.
Proactively develops and manages relationships with local, regional and national media professionals. This includes pitching stories, managing media contacts, responding appropriately to media inquiries and assisting city departments through coordination with media, preparation of talking points/messaging, and other support under the direction of the city's Communication Strategist.
  • Provide support during emergencies to produce clear, effective and timely communications under the direction of the city's Communication Strategist. Serves as a backup Administrative Public Information Officer as directed.
  • Assist in ongoing evaluation and support of emergency and/or crisis communication plans as requested.
  • Compile city data to support the goals and objectives of City Commissioners and departments.
  • Track key performance metrics (KPIs), data summaries and analyze data to promote projects, services and events, as well as direct public inquiries to appropriate departments and City information sources.
  • Analyze the organization's engagement strategies and make improvement suggestions.
  • Prepare and edit communications, documents and presentations on behalf of the City Commission, the Administration Department, or other departments of the City of Bismarck, to further the communications vision for the city and aid in dealings with state legislative and executive officers, federal administrative agencies and officials, officers of local governments, schools and community groups.
  • Utilize analytical and critical thinking abilities and attention to detail while doing repetitive tasks.
  • Assist with internal city communication efforts, as well as providing content for external-facing platforms and/or publications.
  • Support planning and promotion of city-sponsored events and public engagement initiatives.
  • Maintain working relationships with other professionals in the field; attend local and statewide meetings.
  • Performs related work duties and activities in accordance with city policies and procedures, while articulating the city's mission, vision, and values.
  • Perform other related duties as assigned. Minimum Qualifications
  • A deep understanding of website, content management, and social media platforms.
  • Strong writing, editing and communication skills.
  • Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.
  • The ability to stay flexible with an ever-evolving technology landscape and task list.
  • Knowledge and level of competency commonly associated with the completion of a baccalaureate degree in a course of study related to the occupational field.
  • Sufficient experience to understand the basic principles relevant to the major duties of the position, usually associated with the completion of an apprenticeship/internship or having had a similar position for one to two years.
  • Possession of, or ability to readily obtain, a valid driver's license issued by the State of North Dakota, for the type of vehicle or equipment operated.
  • Willingness to pursue continuing education through organizations such as FEMA, TEEX, EMI, CDP, etc.
  • Ability to work independently and as part of a team.
  • Familiarity with municipal government operations is preferred. Supplemental Information
  • Knowledge of website administration, content management, and social media management principles.
  • Knowledge of analytics tools (e.g. Google Analytics, social media insights) to evaluate engagement performance.
  • Knowledge of Search Engine Optimization (SEO) and keyword research best practices.
  • Knowledge of computers and job-related software programs (Microsoft Office, Adobe Creative Suites, etc.).
  • Knowledge of graphic design and multimedia content.
  • Knowledge of writing and editing techniques, such as journalism principles and practices, for a variety of platforms.
  • Knowledge of public communication relations principles, techniques and practices.
  • Knowledge of modern office principles.
  • Knowledge and understanding of the role of government, the context in which the city operates, and the roles of City Commissioners and staff in this environment.
  • Knowledge of crisis communication strategies.
  • Knowledge of relevant federal and state laws, city ordinances and department policies and procedures.
  • Knowledge of problem-solving, prioritization, organization and planning tactics.
  • Knowledge of oral and written communication and presentation best practices.
City of Bismarck Benefits Summary 01 How many years of experience do you have managing website content? None 1-2 years 3-5 years 5-10 years More than 10 years 02 How many years of experience do you have managing social media accounts? None 1-2 years 3-5 years More than 5 years 03 If you have managed social media social accounts, what kind of accounts have you managed? I have not managed any social media accounts Facebook Instagram X LinkenIn Threads YouTube What'sApp TikTok Other 04 What types of content have you created or scheduled for social media? Written posts Graphics Short form video Long form video Live-stream content Other None of the above 05 If you selected "Other" for the types of content you have created or scheduled for social media, please specify. 06 Please describe a successful social media campaign you supported or led. What made the campaign effective? 07 How many followers do or did you have on the social media accounts you manage or managed? Please include the number of followers and the platform. 08 What is your familiarity with ADA compliancy? No knowledge Somewhat familiar Familiar Very familiar Expert level knowledge 09 Have you created and managed an electronic newsletter previously? Yes No 10 What platforms have you used for email newsletters? Mailchimp Constant Contact GovDelivery Hubspot CivicPlus Other None of the above 11 If you selected "Other" for platforms you have used for email newsletters, please specify. 12 What is your familiarity with AP Style? No knowledge Somewhat familiar Familiar Very familiar Expert level knowledge 13 What analytics tools have you used to evaluate engagement or reach? Platform analytics (social media tools such as Meta Business Suite or specific social media analytics tools) Google Analytics Hootsuite/Sprout Social Other None 14 If you selected "Other" for analytic tools you have used to evaluate engagement or reach, please specify. 15 Which of the following tools have you used? Canva Adobe Creative Cloud Microsoft Office Google Workspace Social Scheduling Tools (Hootsuite, Buffer, Later) Other None 16 If you selected "Other" for the types of tools you have used, please specify. Required Question Employer Bismarck, City of (ND) Address 221 North 5th Street PO Box 5503 Bismarck, North Dakota, 58506 Phone 701-355-1333 Website https://www.bismarcknd.gov/