Digital Marketing & Social Media Specialist

About Us We are a well-established commercial transportation operation that manages fleet of buses and has proudly provided reliable transit from Paterson to New York City for over 30 years. Concurrently, we are expanding our international footprint through Dona Amelia LLC, an import-export company dedicated to bringing premium agro-industrial products from South America to our wholesale warehouse in New Jersey.

Position Overview:

We're seeking a creative, tech-savvy marketing professional to help grow our brand online. You'll work closely with leadership to develop content, run campaigns, and use modern tools to drive engagement across both B2C and B2B markets.

Key Responsibilities Content Creation & AI Utilization:

Design and manage engaging content for Facebook, Instagram, TikTok, and YouTube. Actively leverage AI marketing tools (e.g., ChatGPT, Midjourney, Canva AI) to accelerate copywriting, graphic design, and video scripting.

Digital Strategy:

Develop and execute creative campaigns to promote both our public transportation services and our B2B agro-industrial products.

SEO & Analytics:

Manage and optimize our Google Business presence, utilizing modern SEO strategies and AI-assisted analytics to improve search rankings and campaign performance.

Market Monitoring:

Track social media trends and proactively suggest new strategies to raise our target audience.

Cross-Functional Support:

Provide general administrative support to ownership, including coordinating with vendors and assisting with operational purchasing (such as ordering fleet parts) when necessary.

Qualifications & Skills Education:

A degree or formal certification in Digital Marketing, Communications, Business, or a related field.

Language:

Fully Bilingual in English and Spanish (Required).

Creative Abilities:

Ability to develop engaging graphics, write compelling captions, and shoot/edit short-form videos efficiently.

Pay:

From $22.00 per hour

Benefits:

401(k) Paid time off

Language:

Spanish (Required)

Work Location:

In person