The Social Media & Content Creation Specialist is responsible for developing and executing a strategic, creative, and mission-driven social media presence for the YMCA of Greater Pittsburgh. This role focuses on audience growth, brand awareness, and engagement through effective marketing campaigns, compelling storytelling, and high-quality photo and video content. The Specialist supports a wide range of initiatives including fundraising, program promotion, recruitment, recognition, and community engagement through innovative, data-informed content strategies.

Qualifications:

Minimum of 21 years of age. Bachelor's Degree marketing, communications, journalism, English, media, or a related field preferred. Minimum of 1 year of relevant experience in social media, digital marketing, content creation, or professional writing. Ability to work weekends. Valid driver's license and/or reliable transportation required. Demonstrated strength in writing, editing, and storytelling across digital platforms, with the ability to adapt tone and style for different audiences. Strong interviewing and listening skills with the ability to translate conversations into compelling written stories. Experience with photography, video editing, and content creation tools; graphic design and website content management skills are a plus.