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Experienced Social Media Marketing Specialist
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Burlington Concrete and Asphalts, Inc and Build ICF Strong
Remote
$44,720 Salary, Part-Time
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Job Description
Experienced Social Media Marketing Specialist Burlington Concrete and Asphalts, Inc and Build ICF Strong Jacksonville, FL Job Details Part-time $18 - $25 an hour 14 hours ago Qualifications Website activity analysis Basic graphic design principles Stakeholder engagement Branding consistency Content editing Hootsuite Attention to detail Graphic design software Image content creation TikTok Marketing analytics Professional art or design Community relationship building Social media content videography Instagram Keyword topic research Multimedia design Stakeholder relationship building Copywriting Media editing tools Full Job Description Job Summary We are seeking an energetic and innovative Social Media Marketing Specialist to elevate our brand presence (Burlington Concrete and Asphalt, Inc and BuildICFStrong) across digital platforms. In this dynamic role, you will craft and regularly post compelling content, develop engaging campaigns, and analyze social media metrics to drive brand awareness and customer engagement. Your creativity and strategic mindset will help us connect authentically with our audience, foster community relationships, and boost our digital footprint through targeted marketing efforts. This paid position offers an exciting opportunity to influence our online voice and grow our brand in a competitive landscape. Responsibilities Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create high-quality content including graphics, videos, photography, and written posts that resonate with target audiences and reflect brand identity. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and optimize content performance. Conduct social listening to gather insights on customer sentiment, industry trends, and competitor activity to inform marketing strategies. Implement paid advertising campaigns on Facebook and other platforms utilizing Facebook Advertising tools to increase reach and conversions. Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign effectiveness and refine strategies accordingly. Collaborate with the public relations team to ensure consistent messaging and enhance relationship management with influencers, partners, and community stakeholders. Requirements Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. Strong understanding of SEO principles, keyword research, web analytics, and social media management tools like Hootsuite or Buffer. Knowledge of video editing and photography techniques to produce engaging multimedia content. Excellent proofreading skills with attention to detail for crafting compelling copy that aligns with branding standards. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Exceptional relationship management skills with the ability to engage diverse audiences effectively. Join us as a Social Media Marketing Specialist where your creativity fuels our brand story! Bring your passion for digital marketing, your eye for design, and your strategic thinking to help us connect more deeply with our community while advancing your career in a vibrant environment dedicated to innovation and growth.