Marketing & Social Media Specialist

Marketing & Social Media Specialist Alo Derma Med Spa San Diego, CA Job Details Part-time $25.43 - $30.62 an hour 1 hour ago Qualifications Content writing SEO TikTok Facebook Marketing analytics Proofreading Data analytics tools Instagram Video editing Full Job Description Aloderma Spa is a boutique wellness brand focused on natural skincare and exceptional client experiences. We're growing our digital presence and looking for a creative marketer to tell our story. Role Overview We're seeking a proactive Marketing & Social Media Specialist to elevate our brand across digital channels. You will develop content, manage social campaigns, analyze performance, and work with design, PR, and sales to support promotions and growth. Job Overview We are seeking a dynamic and innovative Marketing & Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your enthusiasm for digital marketing combined with your creative flair will help us connect authentically with our audience and expand our reach. This paid position offers an exciting opportunity to shape our brand story while honing your skills in a fast-paced, collaborative environment. Responsibilities Develop and execute social media strategies for platforms such as Instagram, Facebook, LinkedIn, and TikTok to increase brand awareness and engagement Create high-quality content: graphics, short-form video, photography, blog posts, and captions that align with brand voice Manage social calendars and scheduling using tools like Hootsuite or Buffer Plan and run paid social campaigns (audience targeting, A/B testing, budget management) Monitor social conversations and competitor activity; provide actionable insights Track and report KPIs using Google Analytics and native social analytics; optimize strategies based on data Optimize content for SEO and assist with on-site content to improve organic traffic Collaborate with cross-functional teams on campaigns, promotions, and product launches Qualifications 2+ years experience in social media or digital marketing (adjust as needed) Proficient in design tools (e.g., Adobe Photoshop/Illustrator or Canva) and basic video editing Familiarity with social advertising and platform ad managers Strong writing, proofreading, and storytelling skills Experience with Google Analytics and basic SEO principles Excellent organizational skills and ability to manage multiple projects Preferred Experience in beauty, wellness, retail, or consumer brands Familiarity with social listening tools (e.g., Sprout Social, Brandwatch) Influencer partnership experienceJoin us as a Marketing & Social Media Specialist where your creativity fuels our growth! Bring your passion for digital storytelling, data-driven insights, and innovative marketing techniques to make a meaningful impact on our brand's journey.

Pay:

$25.43 - $30.62 per hour

Work Location:

Hybrid remote in San Diego, CA 92108