Job Summary We are seeking a dynamic and innovative Social Media & Content Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and brand awareness. Your expertise in digital marketing tools and content creation will be essential in shaping our online voice and fostering meaningful relationships with our audience. This paid position offers an exciting opportunity to influence our digital storytelling and marketing strategies while working in a fast-paced, creative environment. Duties Develop and implement comprehensive social media strategies across various platforms such as Facebook, Instagram, LinkedIn, and TikTok to increase brand visibility and engagement. Create engaging, high-quality content including written posts, graphics, videos, photography, and multimedia assets Manage social media scheduling and publishing using applications such as Hubspot Monitor social media channels through social listening tools and analytics platforms like Google Analytics and web analytics to gauge audience sentiment and campaign effectiveness. Conduct keyword research and SEO optimization to enhance content discoverability on search engines. Collaborate with the public relations team to craft messaging that aligns with branding goals and manages media relations effectively. Track digital marketing performance metrics regularly, analyze social media analytics, and prepare detailed reports to inform ongoing marketing strategies. Engage with followers through social media communication, relationship management, and community building efforts to foster brand loyalty. Edit videos using media editing tools for promotional campaigns or content marketing initiatives aimed at increasing reach. Requirements Proven experience in social media management, content creation, graphic design, Proficiency in media editing tools. Strong understanding of social media platforms' algorithms Knowledge of SEO principles, keyword research techniques, web analytics tools like Google Analytics, and marketing online analytics. Excellent writing skills with an eye for proofreading and editing engaging content tailored for diverse audiences. Ability to analyze social media data to optimize campaigns effectively; familiarity with social media analytics platforms is preferred. Strong relationship management skills with the ability to collaborate across teams including PR, marketing, and creative departments. A passion for staying current on digital trends, new media formats like video storytelling, photography techniques, and emerging social platforms. Join us as a Social Media & Content Specialist where your creativity fuels impactful storytelling! Bring your expertise in digital marketing analytics, video editing, and strategic communication to help us connect authentically with our community while advancing your career in a vibrant environment dedicated to innovation.

Pay:

$40,000.00 - $50,000.00 per year

Benefits:

Health insurance

Work Location:

Hybrid remote in Boca Raton, FL 33487