Company :

Highmark Health Job Description :

JOB SUMMARY

Team members in this role strategize and create comprehensive, cross-platform, high-quality social-media communications for Highmark Health social media channels across multiple brands and target audiences.. Assists in all aspects of social-media marketing, including content/ SEO strategy, content calendaring and publishing, social networking and client management, monitoring, and reporting/analytics. Consults with internal departments and programs to develop strategic plans and content for social channels. Develops and shares expertise in social platforms, trends and technologies. This role can be hybrid or remote - preferred location is Pittsburgh, PA. If you live within 50 miles of the office you will be onsite 3 days a week.

T, W, TH. JOB SUMMARY

+ Strategizes social-media plans and activities for Highmark health services — including content strategy, content creation, content publishing and performance analysis on different social platforms — to meet business objectives and customer needs. Develops innovative approaches to meet corporate goals, drive social engagement, brand affinity and customer loyalty. + Advises and collaborates with a wide range of internal and external clients, including program managers, subject matter experts, digital/marketing specialists, and community partners, on social-media. Meets regularly with clients and other stakeholders to understand business objectives, develop targeted social campaigns or content, and report on tactics and outcomes. Markets social media platforms and capabilities internally and externally. Represents social media team in stakeholder meetings, internal social media trainings, and other sessions. + Serves as a lead or editor of a social channel and owns responsibility for the social media management of a business unit or service line, managing daily content and interactions, while also contributing ideas and content across other social platforms. Conceptualizes, researches, drafts, circulates for review, and/or publishes daily social content. Sources (including taking yourself) and selects photos, videos, and other multimedia for social, filming and editing content, as necessary. Launches and tracks social campaigns and promotions. Ensures that all content adheres to business objectives, policies and brand standards.

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