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VMA Design Build

Social Media & Paid Ads Specialist

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Job Description

Company:
VMA Design Build Location:
Walnut Creek/East Bay, CA Position:
Part-time/Contract with the opportunity to grow About VMA Design Build VMA Design Build is a design-build and remodeling company serving homeowners throughout the East Bay. We specialize in high-end home remodeling, interior design, custom cabinetry, home staging, and transforming properties from concept to completion. We're looking for a results-driven Social Media & Paid Ads Specialist who can help grow our online presence and, most importantly, generate qualified homeowner leads. What you'll do: Create, manage, and optimize Facebook and Instagram advertising campaigns Manage campaigns through Meta Ads Manager Develop lead-generation campaigns targeting homeowners in our service areas Create engaging Instagram and Facebook content Develop Reels, Stories, posts and advertising creative using our project photos and videos Build targeted and re-targeting audiences Test different ads, audiences, messaging, and offers Monitor advertising budgets and campaign performance Track leads, cost per lead, conversions, and ROI Help increase VMA Design Build's local brand awareness and social media following Recommend strategies for generating more remodeling, design, cabinetry, and staging inquiries What we're looking for We want someone who understands that our goal isn't simply likes and followers - we want qualified leads that turn into clients.
The ideal candidate has:
Proven experience running successful Meta/Facebook/Instagram ads Strong knowledge of Meta Ads Manager Experience with lead-generation campaigns Experience with lead-generation campaigns Experience creating social media content and short-form video Strong understanding of local audience targeting and re-targeting Ability to analyze campaign performance and make adjustments Excellent communication and organization Experience marketing construction, remodeling, interior design, real estate, luxury homes, or local service business is a major plus
Pay:
$20.00 - $30.00 per hour Expected hours: 5.0 - 20.0 per week
Work Location:
Hybrid remote in Walnut Creek, CA 94596