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Langsdon Plastic Surgery Clinic and Surgery Center

Social Media Marketing Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$57,834 / year median in Tennessee

+14% projected growth

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Job Description

Company Overview Langsdon Clinic is a dedicated plastic surgery center featuring a fully licensed outpatient surgery facility. Our focus is on providing personalized, high-quality aesthetic procedures to our valued patients. Job Summary We are seeking a dynamic and detail-oriented Social Media Marketing Specialist to elevate our online presence and engage our community across various digital platforms. The ideal candidate will possess a strong background in digital marketing, content creation, video editing and social media management, with a passion for building brand awareness and fostering meaningful relationships through innovative campaigns. As a key member of our marketing team, you will develop strategies, produce compelling content, and analyze performance metrics to optimize our social media efforts. Responsibilities Develop and implement comprehensive social media strategies aligned with the clinic's branding goals across platforms such as YouTube, Facebook, Instagram, Tiktok and LinkedIn. Create engaging, high-quality content including graphics, videos, and written posts that resonate with target audiences while maintaining brand consistency. Utilize social listening tools to gather insights on audience preferences, industry trends, and competitor activity to inform content planning. Analyze campaign performance using analytics platforms such as Google Analytics and social media analytics tools to measure reach, engagement, and conversion metrics; adjust strategies accordingly. IT support for the clinic. Collaborate with the marketing team to coordinate media campaigns, including Facebook Advertising and other paid promotions to maximize outreach. Maintain up-to-date knowledge of digital marketing best practices, SEO principles, and emerging social media trends to enhance campaign effectiveness. Experience Proven experience in social media marketing or digital marketing roles. Skilled in graphic design using Adobe Creative Suite applications like Photoshop and Illustrator for content creation. Demonstrated ability to analyze digital marketing performance data using Google Analytics and other analytics platforms. Experience with media editing tools for video editing is preferred. Knowledge of SEO techniques, keyword research, and web analytics to optimize content visibility. Excellent communication skills with an emphasis on social media content writing, proofreading, and relationship management. Join us as we leverage innovative digital marketing strategies to connect with our community and showcase the exceptional care provided at Langsdon Clinic!
Work Location:
In person