Bilingual Social Media & Advertising Specialist Job Type:
Full-Time Languages:
English & Spanish (Bilingual Required) About the Role We are a growing land sales company serving customers across the greater Houston area. We're looking for a creative, bilingual Social Media & Advertising Specialist to thrive in a fast-paced environment, developing and managing paid advertising campaigns and organic social content across Meta (Facebook/Instagram) and TikTok. If you live and breathe social media, know how to make scroll-stopping ad creative, and can communicate fluently in both English and Spanish, we want to hear from you. What You'll Do Develop innovative advertising strategies that resonate with diverse audiences, ensuring alignment with brand voice and marketing objectives Create and manage paid social media advertising campaigns across Meta and TikTok Plan and optimize Facebook Advertising campaigns to reach targeted audiences effectively while managing budgets and ad performance Design compelling ad creative (graphics, video, copy) for diverse audiences Manage social media management tools like Metricool or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics Develop and execute organic social media strategy and content calendars Conduct keyword research and SEO strategies to improve organic reach and visibility across digital channels Write bilingual ad copy and captions that drive engagement and leads Monitor campaign performance, analyze metrics, and optimize for cost-per-lead and ROI Coordinate with internal teams (web, messaging/WhatsApp, content) to align campaigns Report on weekly/monthly performance and recommend improvements What We're Looking For Fluent in English and Spanish (written and verbal) — required Proven experience in social media marketing, digital marketing, or related fields with a strong portfolio of successful campaigns Experience managing Facebook Advertising campaigns with a solid understanding of ad targeting, budgeting, and performance analysis Hands-on experience with Meta Ads Manager and TikTok Ads Manager Strong eye for design and ability to produce engaging ad creative Ability to multitask efficiently in a fast-paced environment while maintaining attention to detail in proofreading and content creation Understanding of social media metrics, KPIs, and performance optimization Passion for staying current on digital marketing trends, emerging social media platforms, and innovative advertising strategies Nice to Have Experience advertising under special/regulated ad categories (e.g., housing, real estate) Background in real estate, land sales, or community-focused marketing Video editing skills for short-form content (Reels, TikTok) Familiarity with tools like
