Assistant II - Social Media, WSB

This role offers a creative, hands-on opportunity to help tell the story of the Woodbury School of Business at Utah Valley University. Working closely with the Marketing & Communication Director, you will create engaging content that highlights students, faculty, and academic programs through digital storytelling. Your work will help showcase the impact, innovation, and community of the college while supporting strategic communication goals. Utah Valley University provides an environment where learning extends beyond the classroom, and this position is ideal for someone looking to build practical experience in marketing, communications, and content creation. The role allows you to develop valuable skills, build a professional portfolio, and contribute meaningfully to a college that values creativity, authenticity, and connection. In return, you gain real-world experience within a supportive academic setting that encourages growth and collaboration. Create, edit, and publish social media content posts, stories, reels, short-form video that is aligned with the WSB content calendar and marketing goals,. Coordinate with departments and programs across the college to gather updates, film/photograph events, and capture authentic stories of faculty, staff, and student experiences for social media promotion. Use Sprout Social to schedule content, monitor engagement, provide basic reporting, and track analytics. Monitor social media trends and recommend creative ways to keep content fresh and relevant. Performs other job-related duties as assigned. Seeking or completed a bachelor's degree from an accredited institution in communications, marketing, or related subject matter, or 1+ years of experience in social media. Knowledge Familiarity with major social media platforms, current trends, and analytics tools. Understanding of visual storytelling and audience engagement principles. Knowledge of brand guidelines and the ability to maintain consistent voice, tone, and visual identity (training provided). Awareness of university writing, accessibility, and content standards (training provided). Skills Strong Communication and writing skills. Experience or interest in video editing, photography, and content creation experience with Canva, Adobe, CapCut, or similar creative tools is a plus. Strong organizational skills with attention to detail and time management. Abilities Ability to create content that aligns with established brand and university messaging standards. Ability to work independently and collaboratively in a team environment. Willingness to learn and use Sprout Social (training provided). Ability to take direction, receive feedback, and adapt creative work accordingly.