Find & Apply For Social Media Strategist / Specialist Jobs in Orem, Utah

Social Media and Marketing Specialist PetersenWest Orem, UT Job Details Full-time $50,000 - $60,000 a year 2 hours ago Qualifications Social media marketing Social media management Content editing Content creation Calendar management Managing projects Marketing Full Job Description PetersenWest | Utah County, Utah Full-Time Who We Are PetersenWest is a branding and creative agency that helps companies build stronger brands and grow through strategy, design, content, digital experiences, and marketing. We work with companies ranging from emerging brands to established organizations across a variety of industries. We're a small, creative team that values great ideas, strong relationships, and getting things done. We're looking for a Social Media & Marketing Specialist who can help us create and execute marketing for both PetersenWest clients and brands we work closely with. About the Position This is a hands-on marketing role for someone who understands social media but wants to do more than simply schedule posts. You'll help develop content ideas, create short-form video, manage social channels, support paid advertising, coordinate email and SMS campaigns, update websites, and help execute broader marketing campaigns. We're looking for someone who is creative, organized, curious, and constantly paying attention to what's working in social media and digital marketing. What You'll Do Help develop social media and content strategies for multiple brands Identify trends, content opportunities, influencers, partnerships, and new marketing ideas Create and manage social content across Instagram, TikTok, LinkedIn, Facebook, and other relevant platforms Shoot and edit short-form video including Reels, TikToks, product content, and behind-the-scenes content Write captions, headlines, emails, SMS messages, and other marketing copy Build and maintain content calendars and publishing schedules Schedule and publish social media content Assist with photoshoots and content production Help manage email, SMS, web, and promotional campaign schedules Make content and merchandising updates within Shopify and WordPress Monitor social and campaign performance and identify opportunities to improve results Assist with influencer and creator outreach Support paid social advertising campaigns and creative testing Collaborate with designers and creative directors to turn ideas into campaigns We'd Especially Love Someone With Experience with Meta Ads Manager and/or TikTok Ads Understanding of paid social campaigns, audiences, retargeting, and creative testing Experience with e-commerce or direct-to-consumer brands Familiarity with Shopify Experience with email/SMS platforms such as Klaviyo Basic understanding of marketing metrics including ROAS, CAC, CTR, conversion rate, and engagement Experience working with influencers, creators, or affiliate programs An understanding of how organic content and paid advertising can work together You don't need to be an expert in all of these areas. We're looking for someone with a strong marketing foundation who is excited to learn. Qualifications 1-3 years of experience in social media, digital marketing, content creation, or a related field Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging social platforms Experience creating and editing short-form video Strong writing and communication skills Ability to create engaging content while maintaining an established brand voice Highly organized and comfortable managing multiple brands, calendars, and deadlines Comfortable looking at marketing data and using it to improve future content Ability to work independently while collaborating closely with a creative team Must Haves You pay attention. You're naturally aware of what's happening across social media, culture, brands, and digital marketing. You're a creator. You're comfortable picking up a phone or camera, capturing content, editing it, writing the caption, and getting it published. You're curious about what works. You don't just want to make content—you want to understand why one post, ad, or campaign performs better than another. You're organized. You can manage content calendars, deadlines, assets, approvals, and multiple projects without losing track of the details. You're collaborative. You communicate openly, take feedback well, contribute ideas, and enjoy working with creative people. You don't take yourself too seriously. You bring energy, personality, and a willingness to experiment while still taking the work seriously. Bonus Skills Experience with any of the following is a plus: Meta Ads Manager ,TikTok Ads ,Google Ads, Shopify, Klaviyo, Canva, Adobe Creative Suite, CapCut, Influencer/Affiliate Marketing, Amazon Marketing What Success Looks Like You'll help us consistently create better content, keep campaigns moving, grow engagement and traffic, and learn from what's actually driving results. Over time, you'll have the opportunity to take greater ownership of campaigns, paid media, e-commerce marketing, and overall marketing strategy.

Job Type:

Full-time Pay:

$50,000.00 - $60,000.00 per year

Experience:

Content creation: 1 year (Required) Social media marketing: 1 year (Required)

Marketing:

1 year (Required) Social media management: 1 year (Required)

Work Location:

In person