Senior Analyst, Social Media Strategy

Exceptional Hospitality Starts with You This role is based at our corporate office in McLean, VA This is your chance to be part of Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As a Senior Analyst, Social Media Strategy, you will support the team in increasing customer acquisition and retention, generate engagement through multi-channel marketing campaigns, and foster recognition of loyalty benefits. You will report to the Manager, Social Media Strategy and partner with key stakeholders to oversee social content across Hilton's Masterbrand and Hilton Honors channels. Using performance insights, social listening, platform best practices, and cultural trends, you will shape storytelling and inform how content is planned and optimized, contributing to the ongoing evolution of Hilton's social strategy. Success in this role is measured by the ability to lead day-to-day channel management while translating performance insights and audience trends into recommendations that strengthen brand storytelling, deepen engagement, and inform ongoing social strategy. What you'll do during a typical day: Translate brand and business priorities into social-first content plans, contributing to content briefs and ensuring creative assets are optimized for platform best practices and audience engagement. Lead community engagement across Hilton's Masterbrand and Hilton Honors social channels, fostering meaningful audience interactions, maintaining brand tone of voice, and escalating potential issues when appropriate. Leverage social listening tools and platform monitoring to identify emerging trends, cultural moments, and audience sentiment that may inform real-time engagement or near-term content opportunities. Independently manage multiple workstreams, proactively driving projects forward while ensuring alignment with broader social strategy and brand priorities. How you'll collaborate with others: Partner cross-functionally with brand marketing, creative, and agency partners to ensure social priorities are integrated into broader marketing campaigns and initiatives. Serve as a key point of connection for stakeholders, providing regular updates on social performance, audience insights, and community trends. Deliverables you'll take ownership of: Own day-to-day management of assigned social channels, maintaining editorial calendars, coordinating publishing schedules, and ensuring content is executed accurately and on time. Own social performance reporting and analysis, identifying trends and translating data into actionable recommendations that strengthen future content strategy and channel performance. What It Takes to Make the Stay You have these minimum qualifications: Four (4) or more years of professional experience supporting or managing social media strategy and execution Three (3) years of experience in an agency or marketing environment Hands-on experience managing brand social media accounts on Facebook, Instagram, and X Experience analyzing social performance data and applying insights to strategic recommendations Experience collaborating with internal stakeholders and external agency partners