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TikTok
TikTok Shop - Strategy & Analytics Analyst
Career Insights for Social Media Strategist / Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$78,500 / year median in Washington
+11% projected growth
Job Description
Responsibilities About the team The E-commerce Strategy team for TikTok Shop plays a critical role in setting direction and accelerating growth of the US market. The team operates at the center of global strategy planning, research and analysis, partnering closely with regional and industry leaders to identify market opportunity, determine operation directions and set key team targets. We are looking for a Strategy & Analytics Associate for US resource management. Responsibilities
Strategic Planning & Roadmapping:
Drive the development of long-term strategic roadmaps for TikTok Shop in the US market, leveraging market intelligence to identify high-growth categories and white-space opportunities.Business Performance Diagnostics:
Conduct granular analysis of business health, synthesizing complex datasets to optimize unit economics, operational efficiency, and seller penetration within the region.Market Intelligence & Research:
Lead comprehensive research on the e-commerce landscape, including deep-dive competitor analysis and emerging social commerce trends to refine platform positioning.Executive Support & Decision Science:
Author high-impact strategy white papers and presentations for leadership, translating analytical findings into clear, data-driven recommendations for localized investment and scaling.Cross-Functional Initiative Orchestration:
Serve as a primary strategic partner for Product, Marketing, and Ops teams, aligning initiatives from conceptual framework through to execution and scaled impact.Operational Excellence:
Navigate a fast-paced environment to drive organizational alignment, ensuring consistent execution of strategy across all functional pillars and stakeholders. Qualifications Minimum QualificationsProfessional Experience:
3+ years of experience in strategy, business analysis, or strategic finance at leading technology companies or consulting firm.- Proficiency in advanced business modeling and performance diagnostics, with a proven track record of translating complex datasets into strategic insights for the US market.
- Demonstrated ability to coordinate across cross-functional stakeholders (Product, Marketing, Ops), driving organizational alignment and strategic execution within a fast-paced environment.
- Strong analytical and problem-solving skills, with extensive experience in areas such as competitor benchmarking, unit economics optimization, and long-term business roadmapping.
- Comfortable navigating high-growth, ambiguous environments and managing complex projects from conceptual framework to scaled implementation. Preferred Qualifications
- Proficiency in SQL or Python for large-scale data extraction, statistical modeling, and automated business reporting.
- Ability to synthesize complex technical findings into compelling narratives and visual frameworks for non-technical executive audiences. Job Information [For Pay Transparency] Compensation Description (annually) The base salary range for this position in the selected city is $102600
- $159600 annually.