Product Marketing Specialist

Job description We are currently hiring for one position that may be based out of either our Florida or California office locations. While we are considering candidates from both coasts, only one role will be filled. Partners Federal Credit Union — Where careers thrive, work-life balance matters, and our mission profoundly impacts our Members. For 65 years, Partners Federal Credit Union has delivered The Partners Difference to more than 175,000 members, providing the highest levels of service, value, access, and convenience. At Partners, our people are the heart of everything we do. We attract, develop, and empower exceptional talent—individuals who are inspired by our Members' financial dreams and committed to meaningful work. Whether you're offering products that change lives, creating member experiences that bring joy, or driving innovation that pushes us forward, we want every individual at Partners to feel connected to their work in a meaningful way. Here, you'll find more than just a job. You'll discover a culture where you can grow your career, find balance, and make a difference. And as the credit union for The Walt Disney Company, our exclusive connection ensures best-in-class benefits and perks—because we believe that when people feel supported, they thrive. Join us—and experience what it means to truly love what you do. The Product Marketing Specialist supports the marketing team in executing product-focused campaigns, integrating digital and traditional marketing initiatives, and coordinating promotional activities that drive growth across retail business lines. The ideal candidate is highly organized, proactive, and possesses an understanding of marketing strategy, brand positioning, and performance analytics. This role partners closely with Marketing, Product, and Sales teams to support go-to-market initiatives, enhance product awareness, and increase adoption. The Product Marketing Specialist will leverage their experience to increase product adoption, analyze performance data to generate actionable insights, and utilize our digital platforms to support targeted member engagement and lifecycle marketing efforts. Essential Responsibilities Support the development and execution of go-to-market plans for financial products and services. Assist in creating clear, compelling product messaging that aligns with brand standards and regulatory requirements. Coordinate and execute integrated marketing campaigns across digital and traditional channels, including but not limited to email, paid media, website content, and in-branch materials. Manage campaign timelines, creative asset development, and stakeholder communications to ensure projects are delivered on schedule. Maintain and update product-related website content and marketing materials. Utilize digital platforms to support targeted campaigns, segmentation strategies, and member lifecycle communications. Monitor and analyze campaign performance metrics; provide reporting and recommend optimizations to improve engagement and conversion. Conduct competitive research and market analysis to support product positioning and promotional strategy. Hands-on within key marketing platforms, including building and deploying email campaigns, updating and maintaining website content, and managing SharePoint resources

KNOWLEDGE & SKILLS

Minimum Education Required to

Perform Job:

Bachelor's Degree Minimum Years of Relevant Work Experience Required to

Perform Job Upon Hire:

2 to 5 years

Specific Experience Required:

2-5 years of experience in marketing, advertising, or a related field. Strong written and verbal communication skills. Knowledge of financial products and services, systems, and industry regulations Experience in branding, copywriting, digital marketing, and marketing execution Proficiency in digital marketing tools, including website CMS, social media platforms, email marketing software, and analytics tools. Highly organized with excellent project management and multitasking abilities. Analytical mindset with the ability to interpret marketing data and insights. Ability to work collaboratively in a fast-paced environment.

Other Training, Technical Skills, or Knowledge Required:

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus. Experience with project management software is a plus (e.g., Asana)

Other Measurable Abilities Required:

Exemplify company core values and collaboration with others Leads with curiosity to further seek and understand strategy and BAU elements.

Shift Work:

Employee is non-exempt, generally Mon-Fri day shifts but may be required to work evenings, weekends, and holidays as needed.

Scope of Job:

Discretion/Latitude:

Moderate supervision required. Requires a self-starter with proven ability to make independent decisions, take initiative, and drive results in partnership with managing leader.

Physical Demands & Environmental/Working Conditions:

This position is performed primarily in a traditional office or bank/credit union setting, with no expected adverse environmental conditions. This position requires the ability to: move self in different positions to accomplish tasks in various environments including tight and confined spaces remain in a stationary position, often standing or sitting for prolonged periods adjust or move objects up to 15 pounds in all directions perform repeat motions that may include the wrists, hands, and/or fingers use primarily just the fingers to make small movements such as typing, picking up small objects, or pinching fingers together verbally communicate to convey detailed or important instructions or ideas accurately, loudly, or quickly hear average or normal conversations and receive ordinary information prepare or inspect documents or products, assess the accuracy, neatness, and thoroughness of assigned work, or operate office machinery through average, ordinary, visual acuity. Disclaimer The information contained in this job description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

The hiring range for this position in Florida is $51,200 to $76,800 per year and in California is $70,304 to $86,760 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. This role may also be eligible for additional compensation such as a bonus or long-term incentive units. Most roles at Partners are also eligible for our Annual Incentive Plan (AIP), which rewards employees for individual contributions and our collective success. While AIP is not guaranteed, it reflects our commitment to recognizing meaningful impact and shared results. Partners offers a comprehensive benefits package that includes medical, dental, vision, retirement benefits, paid time off, and other employee programs that support well-being and growth. To learn more about our benefits visit: . SD8SlUT8rU Keywords product-marketing credit-and-collections credit-unions work-life-balance traditional-marketing marketing-initiatives marketing-strategy brand-positioning analytics data-analytics route-to-market go-to-market monitor-and-analyze-performance actionable-insights training-and-development integrated-marketing marketing-campaign web-content cabinet-construction-materials-hardware reporting-and-disclosure adaptive-project-management-and-reporting testing-and-analysis email-marketing email-campaign email-campaigns youth-organizations-resources education-training laws-and-regulations branding copywriting digital-marketing marketing-tools charger-management-software-cms card-management centers-for-medicare-and-medicaid-services-cms cms-tools content-management-system-cms social-media marketing-email internet-marketing email-marketing-tools project-management marketing-information environment-health-and-safety-hsse ecology-environment training-certification planning-and-design graphic-design visual-art-design product-development-and-design canva asana company-values lift-and-shift holidays-seasonal-events pick-and-pack job-descriptions pensions-retirement-benefits time-and-attendance paid-time-off