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R
Rundoo
Partner Growth Manager
Career Insights for Marketing Account Executive
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Scorecard
Based on California data
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What they do
A Marketing Account Executive maintains communications with business clients that buy marketing services from a company. Works with a set of clients over time, and recruits new clients.
$64,002 / year median in California
-4% projected decline
Job Description
About Rundoo Our mission is to empower independent supply stores with best-in-class technology. Think of your local hardware store or mom-and-pop nursery—these are our clients. From paint to lumber to flooring, over 200,000 such stores across the country sell over $1T of building materials annually using outdated, on-premises systems. We're aiming to help them modernize so that they can continue to thrive. Backed by leading investors including Bessemer and CRV, we've raised $18M across three rounds and are growing quickly. Our team is made up of builders, sellers, and industry veterans with a shared goal: to bring modern technology to an overlooked industry. About the role The role is based in Redwood City, with regular travel to co-op markets, partner events, and stores across the country. Marketing's job at Rundoo is to create the conditions for more deals to come through, and partnerships is one of our highest-leverage ways to do it. Our buyers already trust their co-ops and manufacturers: Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, and more. Partner referrals convert at a very high rate, and our goal is to shift the majority of new qualified leads (MQLs) to marketing
- partner
- and inbound-sourced, the inverse of where we are today.
The thesis:
a serious commitment to a marquee partner should return multiple large deals. Enable Account Executives. With the Data Science team, turn partner-rep contact, territory, and coverage data into the maps tool AEs use (who covers which store, who's active, and the introduction path), and coach partner reps on value-based selling and pricing discipline so referrals arrive better-qualified. Run per-vertical partner campaigns. Pre-show invites, social announcements, ads, email blasts, and post-show follow-up, unified per partner in the Campaigns DB (a paint-partner campaign this month, a hardware-partner campaign next). Own a growing partner-sourced sales pipeline number. Expand the definition of a partner opportunity from your direct referrals to any partner channel-sourced opportunity, and move the north star to partner-sourced pipeline and closed-won ARR. Land the credibility moments. Get our CEO and customers onto the trade podcasts run by partners, and use announcements and case studies as a partner-facing credibility moment. Requirements We care more about whether you can grow partner-sourced pipeline than about a title history. The ideal candidate builds the collateral, works the relationships, and owns a referral number rather than waiting to be handed a plan.Core Competencies:
Partner operator- you build the collateral, run the co-op e-blasts and webinars, and work the relationships yourself Owns a partner-sourced number
- you measure yourself on partner
- and referral-sourced pipeline and ARR, not on partners "engaged" Enables the front line
- you turn partner data into a tool AEs actually open and use, and you coach reps on how to talk about Rundoo Relationship builder across levels
- you're comfortable with reps, with a co-op's marketing manager, and with an exec, and you know which conversation to have with whom Ship-and-iterate temperament
- you'd rather ship a working referral motion for one co-op this month and expand it than design the perfect program for next quarter Valuable Experience 3+ years in partner marketing, channel marketing, co-marketing, or a partnerships / referral role where you owned pipeline Standing up or scaling a referral or affiliate program Building co-branded collateral and running co-op or manufacturer joint campaigns (e-blasts, webinars, one-pagers, magazine placements) Hands-on with
Salesforce:
accounts, contacts, campaigns, and how referrals are tracked and attributed Working with a sales team to enable them with partner or account intelligence SMB or owner-operator customers, and ideally distributor / co-op / buying-group ecosystems, rather than enterprise targeting Technical Requirements Comfortable in a CRM (Salesforce): accounts, contacts, campaigns, and clean partner-to-pipeline reporting Comfortable with spreadsheets, lists, and outreach tooling, and with partnering with a Marketing Engineer on the enrichment behind partner-rep data Able to work from Redwood City and travel to co-op markets, partner events, and stores as needed Bonus points Familiarity with paint, hardware, building materials, farm and feed, lawn and garden, or related industries and their co-ops and buying groups (Benjamin Moore, AllPro, Emery Jensen, House Hasson, Blish-Mize, Orgill, Florida Hardware, LBM Advantage, HDA / HDN, NHPA) Experience negotiating rate cards, sponsorships, or media placements with partners Comfort using AI tools to draft collateral, partner outreach, and enablement material at speed Interview Process Intro Call (20 mins)- Meet a recruiter to learn more about each other Round 1 (take home, paid)
- Build a partner plan: pick one co-op or manufacturer, propose the co-marketing and referral motion, design the AE-enablement view you'd give the sales team, and define the partner-sourced pipeline number you'd own Round 2 (onsite)
- Review your take-home and walk the hiring team through your decisions and assumptions Final Call (15 mins, remote)
- Conversation with our