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Account Executive
Job
WMBB
P C Beach, FL (In Person)
Full-Time
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Job Description
Job Description Help for Job Description. Opens a new window. Account Executive Full-Time Driver's License Required Experience Required The Account Executive works within established Sales Department guidelines to increase sales volume with assigned accounts, aggressively seeks new customers for both TV and eMedia business, executes plans and strategies set forth by sales management, maintains awareness of the competition, and maintains visibility in the community.
Essential Duties & Responsibilities:
Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned. Works with Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals. Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.Experience:
- Minimum one year's experience in sales, preferably in the media field.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Requirements & Skills:
- Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Fluency in English.
- Excellent communication skills, both oral and written.
- Valid driver's license with an acceptable driving record.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.