Multi-Media Account Executive

Multi-Media Account Executive Muskegon, Michigan Sales 4110 Job Description Company Overview Cumulus Media | Muskegon, MI currently features 3 stations in the Muskegon area and surrounding counties.

Our stations include:

98.3-FM WLCS Classic Hits, 100.1 WVIB-FM Urban Contemporary, 92.5-FM WWSN is our Adult Contemporary Station. The cluster of 3 stations reaches thousands of listeners on a daily basis. Position Overview The audio industry is on fire - from podcasting and streaming to smart speakers and live radio - and it has never been a more exciting time to join and grow with one of the country's largest and most sophisticated audio companies! Cumulus Media | Muskegon, MI has an immediate opening for a full time Multi-Media Account Executive. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sales professional. Our Multi-Media Account Executives provide solutions to their clients in West Michigan and contacts across the US maximizing our multi-media options that include audio and highly targeted digital assets. As a Multi-Media Account Executive, you will be responsible for aggressively pursuing online presence and advertising sales with local clients. The Multi-Media Account Executive will leverage Cumulus Media's world-class solutions and your sales experience to exceed sales goals and help clients achieve their marketing goals. The Multi-Media Account Executive reports to the Sales Manager. Key Responsibilities & Qualifications

Key Responsibilities:

• Ability to identify decision-maker needs and gain understanding of objectives. This leads to development of effective integrated marketing solutions that deliver results and ROI
• Confidently deliver effective multi-platform, integrated sales presentations which may include audio, video, digital, and event partnerships
• Focused new business development via ongoing prospecting to aggressively seek to grow revenue. Networking, initial contact/cold calling, canvassing, client referrals are all examples of building and maintaining a robust target list of qualified new customers
• Utilize resources for continuous education and awareness. This includes the rapidly changing competitive landscape and emerging technology to best position Cumulus solutions as the premiere solution providers in the marketplace
• Follow procedures for preparing orders, resolving billing issues, submitting regular sales reports including detailed business development pipeline, revenue performance forecast, and competitive analysis using CRM
• Collaborate with team resources to generate creative solutions
• Utilize and embrace the use of the CRM daily
• Strive to achieve revenue budgets on a monthly basis
• Work hands-on with your Sales Manager to set and exceed sales goals
• Win clients through new business development efforts including prospecting, cold calling, and scheduling face to face and virtual appointments with potential clients
• Maintain productive client communication to ensure client satisfaction
• Monitor competition to continually prospect new account leads
• Negotiate rates and ensure prompt payments

Qualifications:

• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Strong background in cold calling/prospecting and door to door sales
• Organization skills with the ability to keep a full pipeline
• Experienced lead generator and ability to connect with viable prospects
• Experience with online presence and digital advertising solutions
• Excellent communication skills - strong presenter to clients of sales opportunities and post-sale successes
• Positive attitude and passion for the job
• Bachelor's Degree in Business, Marketing or related field is preferred.

What We Offer Competitive Pay Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions Medical, Dental & Vision Insurance coverage 401K with company match Paid Vacation, Sick & Holiday time off Parental leave time off benefits, life insurance, disability insurance, wellness, and an employee referral bonus program