Marketing Account Executive - Florence

Marketing Account Executive (New Business) The Post and Courier - Florence County

POSITION DESCRIPTION

The Post and Courier Pee Dee team seeks a dynamic sales and new business development professional to serve as a Marketing Account Executive (outside sales) within our growing advertising team. This account executive will focus on driving revenue and new client acquisition across Florence County and the Pee Dee region. Through this role, the Account Executive is responsible for crafting and selling print, digital and event marketing solutions to local businesses across Florence County and the Pee Dee of South Carolina at large. This account executive will master The Post and Courier's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.

RESPONSIBILITIES

Serve as marketing solutions account executive within designated sales team, with primary duties of daily selling and account management primarily through outbound sales activity and in-person meetings Serve as outside seller on sales team, conducting door knocks, need analyses, in-person sales proposals, in-person client meetings, etc. Focus will be on acquisition of new business and/or long-term contracts in digital marketing services Achieving assigned monthly sales goals through upselling, prospecting efforts and new business development Participation in sales of specialized or targeted products, such as sticky notes, magazines, etc. Continued training and learning on digital marketing services, including but not limited to SEO, PPC, OTT/CTV, social, targeted email and programmatic. Identify and pitch potential sponsors for The Post and Courier's series of annual events. Growing number of active accounts within the assigned territory or client list Increase financial investment per client over a period of time Generate and follow-up on sales leads; identify key decision makers Create multimedia advertising proposals for prospective customers as needed Collaborate with product specialists in presenting needs-based solutions to clients Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients Track all prospecting efforts and sales in Hubspot CRM tool Attend staff and sales team meetings as required Represent The Post and Courier at company events or at community events and/or networking opportunities in the Florence area as needed Perform other duties as requested by management. Requirements, minimum education level, and experience: Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience 2-3 years of sales, marketing, media or business development experience Proven track record of excellence in sales/sales support Dependable transportation and a valid South Carolina driver's license and proof of insurance.

Job Type:

Full-time Benefits:

401(k) 401(k) matching Dental insurance Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Tuition reimbursement Vision insurance

Work Location:

Hybrid remote in Florence, SC 29501