Account Manager Paid Search and Social
Job
USA TODAY Co.
Romeoville, IL (In Person)
$62,500 Salary, Full-Time
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Job Description
LocaliQ Managed Services is an award winning, innovative, full-service digital advertising agency. We provide full, hands-on, Paid Search and Paid Social account management services for higher spending clients within the SMB space.
As an Account Manager, Paid Search, on our Managed Services (MS) team, you will report to a Senior Manager/Account Director and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, client-centered, data-driven and have at least 5+ years of demonstrated success managing the paid-search and social digital marketing initiatives.
Our ideal candidate must have a background in digital marketing with applied experience in SEM, Display and Social advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity throughout the team. Candidates must have 4+ years working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management. Account Manager, Digital Marketing, must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, delegate tasks effectively and build strong client relationships. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.
About Your ResponsibilitiesManage campaign strategy and execution for paid search and paid social platforms, including Google Ads, Microsoft Ads and Facebook Ads for lead generation and/or e-commerce clients.
Perform key day to day activities such as keyword research, ad copy development, bid optimization and competitor analysis.
Run and build reports on campaign results and deliver findings in a clear and client-facing formatDaily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, Bing Ads and Facebook Ads among other platformsBalance daily and monthly account budgetsProactively research accounts and provide ongoing opportunities that align with client goals.
Conduct QBRs and present on success and our value to stakeholdersBuild and maintain strong relationships with clients and key decision makers.
Manage client goals and expectations in order to set realistic targetsHold regularly scheduled meetings with clients, providing performance updates and strategy discussionsMaintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social spaceVerify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever requiredDelegate responsibilities across a team to ensure client deliverables and deadlines are being metSupport the department's largest customersBalance large budgets across multiple accounts and platforms, ranging from $5,000 - $500,000+ in monthly ad spendNavigate customer churn risk through effective escalation and churn risk mitigation strategiesCollaborate with team members to ensure strategy is executed effectively Key Qualifications4+ years of relevant experience working with medium to high spending clients and owning and growing portfolios of 15+ clients. Digital Marketing agency experience preferred.
Ideal candidates will have a firm understanding of online marketing (search, display, social media, etc.) and an understanding of how it relates to the entire marketing landscapeWorking knowledge of Google Analytics or a similar attribution toolExcellent communication and organizational skillsExperience with phone-based, consultative relationship management, with a regular cadence of communication with clientsStrong analytical mindset, with a comfortability working with data sets within platforms and in excelAbility to delegate projects across multiple people and meet deadlines with consistent quality of deliveryA demonstrated history in client satisfactionResourceful, dependable and able to manage multiple projects simultaneouslyAbout UsUnlimited MTO (Managed Time Off)Flexible office scheduleQuarterly bonusesFun and collaborative work culture#
As an Account Manager, Paid Search, on our Managed Services (MS) team, you will report to a Senior Manager/Account Director and perform the day-to-day management of digital advertising campaigns for a portfolio of strategic key accounts. In this role, you will be ambitious, client-centered, data-driven and have at least 5+ years of demonstrated success managing the paid-search and social digital marketing initiatives.
Our ideal candidate must have a background in digital marketing with applied experience in SEM, Display and Social advertising. Ideal candidates will have an insatiable curiosity and enthusiasm for digital marketing and can inspire excitement and curiosity throughout the team. Candidates must have 4+ years working knowledge and understanding of the digital marketing landscape, emerging trends, search and social media management. Account Manager, Digital Marketing, must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects, delegate tasks effectively and build strong client relationships. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.
About Your ResponsibilitiesManage campaign strategy and execution for paid search and paid social platforms, including Google Ads, Microsoft Ads and Facebook Ads for lead generation and/or e-commerce clients.
Perform key day to day activities such as keyword research, ad copy development, bid optimization and competitor analysis.
Run and build reports on campaign results and deliver findings in a clear and client-facing formatDaily and Weekly reporting and analysis of trend data from Google Analytics, Google Ads, Bing Ads and Facebook Ads among other platformsBalance daily and monthly account budgetsProactively research accounts and provide ongoing opportunities that align with client goals.
Conduct QBRs and present on success and our value to stakeholdersBuild and maintain strong relationships with clients and key decision makers.
Manage client goals and expectations in order to set realistic targetsHold regularly scheduled meetings with clients, providing performance updates and strategy discussionsMaintain up-to-date knowledge on industry trends and stay informed on best practices in the search and social spaceVerify and integrate conversion tracking, as needed, leveraging our tech implementation team wherever requiredDelegate responsibilities across a team to ensure client deliverables and deadlines are being metSupport the department's largest customersBalance large budgets across multiple accounts and platforms, ranging from $5,000 - $500,000+ in monthly ad spendNavigate customer churn risk through effective escalation and churn risk mitigation strategiesCollaborate with team members to ensure strategy is executed effectively Key Qualifications4+ years of relevant experience working with medium to high spending clients and owning and growing portfolios of 15+ clients. Digital Marketing agency experience preferred.
Ideal candidates will have a firm understanding of online marketing (search, display, social media, etc.) and an understanding of how it relates to the entire marketing landscapeWorking knowledge of Google Analytics or a similar attribution toolExcellent communication and organizational skillsExperience with phone-based, consultative relationship management, with a regular cadence of communication with clientsStrong analytical mindset, with a comfortability working with data sets within platforms and in excelAbility to delegate projects across multiple people and meet deadlines with consistent quality of deliveryA demonstrated history in client satisfactionResourceful, dependable and able to manage multiple projects simultaneouslyAbout UsUnlimited MTO (Managed Time Off)Flexible office scheduleQuarterly bonusesFun and collaborative work culture#
LI-REMOTE
#LOCALiQ #LI-LLThe annualized base salary for this role will range between $50,000, and $75,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience.Note:
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