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GS
GRIFOLS, S.A.
Specialty Sales Representative, Immunology - Grand Rapids, MI
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What they do
A Healthcare Account Representative manages client accounts for a life sciences or healthcare company. Develops and maintains communication with company clients, promotes sales and services, and works to resolve problems
$85,739 / year median in Michigan
-0% projected decline
Job Description
Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
Keep abreast of competitive product dynamics, changing treatment practices or guidelines with potential impact on Grifols product positioning or usage. Engage a broad range of audiences with various levels of expertise. Understand how to work regional/local systems, centers of excellence, patient advocacy, specialty pharmacy customers and individuals involved with the customer journey.
Clearly communicate clinical messages that are relevant and specific to each influencer in the decision process (Physician, Office Decision Maker, Clinical Pharmacists, DOP, therapeutic departments, ADR/SP Partner, Infusion Suite Nurse, etc.)Demonstrate account-based selling skills (including group presentations, etc.). Build relationships in institutions aligned with customer segmentation.
Partnership with Marketing, Ig Nurse Educators, MSL, Value Access, etc.
Educate and promote IG product portfolio to customers including Primary Care Physicians, Allergists, Neurologists, Pharmacists, and Nurses.
Key Opinion Leader mapping and appropriate relationship with Grifols Medical Liaison. Business Acumen Understand the major fluctuations a market can have and overall plasma economics of the system/institution (e.g., GPO, SP, ADR, membership, specific account trends)Knowledge of the distribution of biologics, key local customers (i.e., Specialty Pharmacies, non-acute accounts), market dynamics (i.e., distribution channels, private infusion suites) and local/national demand trends. Ability to build strong working relationships with the distributors aligned with Managed MarketsUnderstanding of Physician Management companies (e.g., Intrafusion, Corinthian, Healix, etc)Leverage a deep knowledge of customer needs, targeting segmentation and behaviors to apply to territory planning with the ability to change course and modify business strategies or tactics, if needed. Must know how to create a plan of action for key accounts through data analysis (i.e., recognize buying patterns, trends, lost business, anomalies in purchases, threats, opportunities, etc.). Thereafter, use this information for qualitative customer conversations to generate salesRepresent customers in the customer forecast process - understand national strategy, aligns tactics to the needs of the customerRemain cognizant of managed care coverage throughout the business territory including major accounts and large players (i.e., Commercial, Medicare, and Medicaid)Ability to understand and navigate account contract information within the Salesforce system/account information. Stakeholder Engagement Establish credibility and trust with key targeted customers.
Become a valued strategic partner as well as trusted advisor offering customer-centric solutions. Consistently demonstrate follow-through for the benefit of customer satisfaction Strong communication skills unto Grifols external and internal stakeholders. Align with national brand strategy and facilitate pull-through of key account prioritiesBiopharma collaboration across therapeutic boundaries in order to understand local market needs and strategic pull-through with acute and non-acute formulary additions and customer-centric solutions.
Manage resources to fulfill customer needs and impact pull-through (e.g., MSL, IG Nurse Educator, reimbursement specialist)Gather and provide customer insights to Marketing teams for development of integrated solutions at the regional/local/customer/account level. Share any necessary customer revisions or contract change requests with teammates and sales leadership alike Communicate/Understand share of cost impact to regional or local system/institution/account (financial vs clinical).
Overview:
Primary responsibility of the therapeutic specialist is to represent the Grifols plasma portfolio with identified regional/local systems, accounts and customers related to disease awareness, product discussions and collaborating with key opinion leaders. Position requires strong sales and clinical expertise, business acumen and stakeholder relationships. The Immunology/Neurology SSR will focus on sales performance and engagement with the account and targets.Current immunology call points are:
Neurologists, Immunologists, Allergists, and Specialty Pharmacy companies. The SSRs should focus on a multi-channel strategy. For example, face-to-face has completed, follow up with requests and set up succeeding interaction points. The SSR will have a hybrid, rep-enabled capability and an omnichannel approach to respond to business customers, business and environmental needs of Marketing, Value Access, Operations, Analytics, CL&D, and Medical Affairs. The SSR will also be tasked to move at a rapid pace using digital resources for customer engagement. The SSR will be tasked at using technology for call planning/targeting, field communications, field reporting, sales data analysis, reporting and generating insights. Territory to include Grand Rapids, Lansing, and Flint, Michigan.Other skill sets:
CRM evolution/expansionEnhanced approach to customer targeting and engagementRemote engagementUse of analytical data to generate insightsBetter use of existing tools in Excel and WordUse of Technology like digital platforms (e.g., Power BI Salesforce, Concur, etc.)Adoption of new enhancements to build innovate, automated, and future thinking solutionsPrimary Responsibilities:
Sales Excellence/Clinical Expertise Consistently demonstrate an in-depth knowledge of and represent the Grifols immunoglobulin product portfolio with an advanced comprehension of disease state knowledge as well as treatment approaches. Provide branded product and clinical insights aligned with the product's label to relevant customers. Lead in-depth discussions requiring an advanced comprehension of product knowledge, disease state, and treatment approaches.Keep abreast of competitive product dynamics, changing treatment practices or guidelines with potential impact on Grifols product positioning or usage. Engage a broad range of audiences with various levels of expertise. Understand how to work regional/local systems, centers of excellence, patient advocacy, specialty pharmacy customers and individuals involved with the customer journey.
Clearly communicate clinical messages that are relevant and specific to each influencer in the decision process (Physician, Office Decision Maker, Clinical Pharmacists, DOP, therapeutic departments, ADR/SP Partner, Infusion Suite Nurse, etc.)Demonstrate account-based selling skills (including group presentations, etc.). Build relationships in institutions aligned with customer segmentation.
Partnership with Marketing, Ig Nurse Educators, MSL, Value Access, etc.
Educate and promote IG product portfolio to customers including Primary Care Physicians, Allergists, Neurologists, Pharmacists, and Nurses.
Key Opinion Leader mapping and appropriate relationship with Grifols Medical Liaison. Business Acumen Understand the major fluctuations a market can have and overall plasma economics of the system/institution (e.g., GPO, SP, ADR, membership, specific account trends)Knowledge of the distribution of biologics, key local customers (i.e., Specialty Pharmacies, non-acute accounts), market dynamics (i.e., distribution channels, private infusion suites) and local/national demand trends. Ability to build strong working relationships with the distributors aligned with Managed MarketsUnderstanding of Physician Management companies (e.g., Intrafusion, Corinthian, Healix, etc)Leverage a deep knowledge of customer needs, targeting segmentation and behaviors to apply to territory planning with the ability to change course and modify business strategies or tactics, if needed. Must know how to create a plan of action for key accounts through data analysis (i.e., recognize buying patterns, trends, lost business, anomalies in purchases, threats, opportunities, etc.). Thereafter, use this information for qualitative customer conversations to generate salesRepresent customers in the customer forecast process - understand national strategy, aligns tactics to the needs of the customerRemain cognizant of managed care coverage throughout the business territory including major accounts and large players (i.e., Commercial, Medicare, and Medicaid)Ability to understand and navigate account contract information within the Salesforce system/account information. Stakeholder Engagement Establish credibility and trust with key targeted customers.
Become a valued strategic partner as well as trusted advisor offering customer-centric solutions. Consistently demonstrate follow-through for the benefit of customer satisfaction Strong communication skills unto Grifols external and internal stakeholders. Align with national brand strategy and facilitate pull-through of key account prioritiesBiopharma collaboration across therapeutic boundaries in order to understand local market needs and strategic pull-through with acute and non-acute formulary additions and customer-centric solutions.
Manage resources to fulfill customer needs and impact pull-through (e.g., MSL, IG Nurse Educator, reimbursement specialist)Gather and provide customer insights to Marketing teams for development of integrated solutions at the regional/local/customer/account level. Share any necessary customer revisions or contract change requests with teammates and sales leadership alike Communicate/Understand share of cost impact to regional or local system/institution/account (financial vs clinical).