Marketing and Events Coordinator

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Job Title:

Marketing and Events Coordinator Job Family:

Professionals Full-Time/Part-Time:

Full time

Compensation Grade:

6

S Pay Type:

Salary Department:

Career Services Job Summary:

The Marketing and Events Coordinator will be responsible for developing and implementing an effective communication strategy to increase student engagement with the Malone Center for Career Engagement throughout their Four-Year Pathway at Furman. The incumbent will be responsible for managing the department brand including website, social media, email campaigns, newsletters, publications, and annual reports in accordance with Furman University branding guidelines. The position will manage logistics for Malone Center events including career fairs, industry networking programs, career treks, and other signature initiatives. In addition, the Assistant Director will manage a team of student workers responsible for managing social media content and providing exceptional front-line customer service to all constituents of the Malone Center.

Job Description:

Marketing & Events Coordinator Malone Center for Career Engagement The Malone Center for Career Engagement is hiring a strategic and creative Marketing & Events Coordinator to join our team. The Malone Center at Furman University is committed to providing leading-edge career exploration, internship support, professional preparation, and employer/alumni connections. The team is dedicated to collaborating with each other, in addition to partnering with campus and external stakeholders to provide best-in-class career support to our students. The Marketing and Events Coordinator will be responsible for developing and implementing an effective communication strategy to increase student engagement with the Malone Center for Career Engagement throughout their Four-Year Pathway at Furman. The incumbent will be responsible for managing the department brand including website, social media, email campaigns, newsletters, publications, and annual reports in accordance with Furman University branding guidelines. The position will manage logistics for Malone Center events including career fairs, industry networking programs, career treks, and other signature initiatives. In addition, the Assistant Director will manage a team of student workers responsible for managing social media content and providing exceptional front-line customer service to all constituents of the Malone Center.

Job Duties:

Marketing/Communications (50%) Develop and implement a communication plan that increases awareness and engagement with the Centers' programs and resources among students, faculty, staff, alumni, parents, and employers. Design and create content for email campaigns, newsletters, digital signage, presentations, annual reports, and print materials in accordance with Furman University branding guidelines. Manage Malone Center department website and social media channels. Create a marketing strategy to increase student and alumni engagement with Furman's new alumni engagement platform, The Furman Network (powered by PeopleGrove). Manage email, text, and app-based communication strategy, push notifications, and text/SMS channels. Support photography, storytelling, and data collection that highlight student and alumni success and the value of a Furman education. Serve as the Malone Center's liaison to University Marketing & Communications, partnering on stories and content that drive current student engagement and prospective student enrollment. Partner with the Office of Admissions on continual refresh of current data and materials for prospective students and parents. Assess marketing reach and distribution each semester, demonstrating connectivity to target audiences across the four-year pathway, and developing strategies for new channels. Event Management (40%) Coordinate the planning and execution of all Malone Center events including career fairs, career treks, networking receptions, alumni panels, and other signature events. Manage all event logistics including room reservations, catering, hotel accommodations, vendor coordination, transportation, technology, parking, signage, setup, and day-of support. Maintain the Center's event calendar and design a printed student calendar of events each semester. Input all center's events into Handshake. Provide occasional evening or weekend support for signature events and campus programs as needed. Operations (10%) Hire, train, and supervise a team of student workers/interns that will serve as the first point of contact and provide exceptional customer service to students, employers, faculty, staff, alumni, parents, and other constituents that visit the Malone Center for Career Engagement. The student workers will also provide support with marketing, events, and outreach initiatives. Employ a student development focused lens to student work, ensuring that the career ambassadors program is a high impact experience for student workers. Serve as the primary purchasing card holder for the Malone Center.

Qualifications:

Required Qualifications:

Bachelor's degree in marketing, communication, business, higher education, or a related field. One to three years of relevant experience in marketing, communications, event planning, student affairs, or related setting. Demonstrated project management and organizational skills, including the ability to manage multiple deadlines and details simultaneously. Strong written, verbal, and interpersonal communication skills, with the ability to tailor messages to different audiences. Experience with social media platforms, direct email and text-based marketing tools, and website content management systems (WordPress). Proficiency in Canva and Adobe Creative Suite, specifically InDesign, Illustrator, and Photoshop. Ability to work collaboratively with staff, students, faculty, employers, and other stakeholders. Must be a team player.

Preferred Qualifications:

Experience in a higher education environment, providing direct service to students. Familiarity with career services platforms such as Handshake, PeopleGrove, and GradLeaders.

Education Requirements:

Certification Requirements:

Job Posting End Date (if date is blank, posting is open ended): Welcome to Furman University Employment Opportunities! Furman University is a selective private liberal arts and sciences college committed to helping students develop intellectually, personally, and interpersonally and providing the practical skills necessary to succeed in a rapidly-changing world. Furman professors are exceptional teacher-scholars who mentor undergraduate students within a campus community that values and encourages diverse ideas and perspectives. Our strategic vision, The Furman Advantage, promises students an individualized four-year pathway facilitated by team of mentors and infused with a rich and varied set of high impact experiences outside the classroom that include undergraduate research, study away, internships, community-focused learning, and opportunities to engage across differences. Furman University is an Equal Opportunity Employer and adheres to all applicable federal and state laws regarding nondiscrimination. The University is dedicated to fostering an inclusive and welcoming environment where all individuals represent a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities are treated equitably and with respect. Employment decisions are based on qualifications, merit, and institutional needs. In keeping with this commitment domestic partners of employees are eligible for comprehensive benefits and faculty/staff affinity groups exist to offer support for faculty/staff that identify as LGBTQIA+ and/or Black/African-American. The Furman student experience is supported by a rich network of centers and institutes that includes The Hill Institute for Innovation and Entrepreneurship, The Riley Institute, The David E. Shi Institute for Sustainable Communities, The Institute for the Advancement of Community Health, The Rinker Center for Study Away and International Education, The Cothran Center for Vocational Reflection, The Furman Humanities Center, The Shucker Center for Leadership Development, The Malone Center for Career Engagement, The Center for Interpersonal Connections, and our newest addition, The Tocqueville Center for the Study of Democracy and Society. Furman is located on traditional Cherokee land in Greenville, South Carolina, a racially and culturally diverse community that is one of the fastest growing cities in the Southeast. It has been ranked among "America's Ten Best" by Forbes Magazine. Greenville has a thriving downtown, excellent private and public schools and a vibrant international community. A 20-mile bike and running trail connects the university to Greenville and Travelers Rest, which was named "one of America's coolest small towns." It is within a short driving distance of Asheville, Charlotte and Atlanta. The Blue Ridge Mountains and Atlantic Beaches are within easy reach.