Multi-Channel And Consumer Marketing (MCMM) Planner III

Multi-Channel and Consumer Marketing (MCMM) Planner III#26-15866 $69.15-$73.61 per hour Irvine, CA Onsite Job Description

Description:

The Downstream Marketing Manager is responsible for executing, optimizing, and scaling multi-channel marketing programs targeting both consumers and healthcare professionals. This role is a hands-on operator and cross-functional integrator, translating strategy into high-impact campaigns that drive revenue, engagement, and adoption. The position combines downstream marketing execution, multi-channel orchestration, and data-driven optimization, with a strong focus on test-learn-adapt performance management and continuous improvement. Responsibilities Multi-Channel Campaign Execution Execute integrated campaigns across DTC and provider channels (social, digital, email, events, print, partnerships) Translate brand and product strategies into actionable marketing plans, assets, and deliverables Coordinate execution across cross-functional teams and agency partners to ensure on-time, high-quality delivery Performance Management & Optimization Establish KPIs, measurement frameworks, and tracking plans across all campaigns Monitor performance and proactively optimize campaigns to improve ROI, engagement, and revenue Apply a test-learn-adapt methodology to refine targeting, messaging, and channel mix Deliver actionable insights and recommendations to stakeholders Social Media & Revenue Growth Lead execution of organic and paid social campaigns with a focus on revenue generation Manage influencer partnerships end-to-end, including selection, execution, and performance tracking Continuously optimize social and digital channels to maximize conversion and engagement Downstream Marketing & Commercial Support Develop and deploy sales enablement tools, customer-facing materials, and brand collateral Support product launches and lifecycle marketing through strong tactical execution Ensure consistent, compelling messaging across all touchpoints Cross-Functional Integration Act as a trusted partner to brand, sales, medical, analytics, and market access teams Serve as a liaison across marketing, operations, and external vendors to drive alignment and execution Leverage enterprise tools and best practices to scale impact across campaigns Best Practices & Continuous Improvement Develop and implement channel playbooks and execution standards Share learnings and drive adoption of proven tactics and tools Identify emerging channel opportunities and innovations Budget & Compliance Manage budgets to ensure efficient spend and performance optimization Ensure all activities comply with regulatory, legal, and brand requirements Qualifications Bachelor's degree required; advanced degree preferred 5+ years of experience in healthcare, pharmaceutical, or medical device marketing Strong experience in multi-channel/digital campaign execution and optimization Proven ability to drive measurable business outcomes (revenue, engagement, leads) Experience working in matrixed, cross-functional environments Strong analytical, project management, and communication skills Role Profile Operator mindset: Executes with speed, precision, and accountability

Data-driven:

Uses insights to continuously improve performance

Collaborative:

Aligns teams and drives execution across stakeholders

Results-oriented:

Focused on measurable impact and revenue growth

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."