Marketing Coordinator

ABOUT US

Nestled along the Pacific Coast, La Bahia Hotel & Spa celebrates its dramatic setting where the tip of Monterey Bay touches Sana Cruz's coveted Main Beach. Steeped in the romantic beauty of Spanish-Mediterranean architecture, locals and travelers alike will savor globally influenced cuisine, cocktails and wellness rituals infused with the region's agricultural bounty and coast-cultured Spirit.

SUMMARY:

The Marketing Coordinator is a creative and detail-oriented professional who plays a key role in driving awareness and top line revenue through creative and strategic marketing initiatives. This position will assist in creating and deploying high-impact brand content, targeted emails, and social media campaigns to strengthen customer engagement. This role will collaborate with the sales and marketing teams, helping identify new business opportunities, nurture client relationships, and promote La Bahia Hotel & Spa's premium offerings. By developing innovative programming and content, the Marketing Coordinator will uphold La Bahia Hotel & Spa's service standards (inspired by Forbes) while elevating our beachfront resort.

DUTIES/RESPONSIBILITY

Coordinate and assist in creating programming across all hotel outlets and amenities. Coordinate content calendars to achieve a consistent cadence of marketing initiatives and programming. Coordinate internal and external marketing meetings. Coordinate website content insuring brand integrity, volume of traffic and direct bookings. Research market trends, competitor activity, and potential business opportunities. Assist in managing the hotel's social media channels (Instagram, Facebook, etc.), creating engaging content (photos, videos, reels) to showcase amenities, events, and promotions. Schedule and monitor posts and analyze performance metrics. Ensure brand consistency across all marketing materials and platforms. Assist in developing and executing email marketing campaigns and paid ads to attract guests and boost direct bookings. Design visually appealing collateral (brochures, flyers, presentations, digital assets) that align with brand standards. Support promotional events, partnerships, and influencer collaborations to increase brand visibility. Work with photographers/videographers to capture high-quality property images (rooms, dining, amenities). Help coordinate press visits, influencer visits, and collaborations to boost visibility. Assist sales with lead generation tools (e.g., targeted LinkedIn outreach). Support special projects like seasonal packages, special events and activations. Provide exceptional customer service to clients, vendors, and internal stakeholders. Perform all other duties that may be assigned as needed by your manager. The following reflects management's definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

QUALIFICATIONS

(2/3) years in hospitality sales/marketing, communication, or related field. Proficient in Canva, Adobe Creative Suite, Revinate, Monday.com, Opera and Microsoft Office 365. Strong writing skills and creativity with an eye for visual branding. Excellent communication skills. Polished, detail-oriented, and adept at liaising with clients and partners. Highly organized with the ability to multitask in a fast-paced environment. This role offers a dynamic work environment and growth opportunity where your contributions directly impact the guest experience and hotel revenues. If you are detail oriented, creative, dedicated to the guest experience and enjoy working in a team-oriented atmosphere, we invite you to join our Sales & Marketing team at La Bahia Hotel & Spa.

Pay:

$28.00 - $30.00 per hour

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible schedule Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Vision insurance

Compensation Package:

Hourly pay Overtime pay

Work Location:

In person