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UH
UF Health
Marketing Coordinator
Career Insights for Advertising and Marketing Coordinator
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Scorecard
Based on Florida data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$57,797 / year median in Florida
+2% projected growth
Job Description
Overview 💻
Work Style:
Onsite 📍Location:
UF Health Flager Hospital 🕒FTE:
Full-Time (1.0 FTE) Develops and executes marketing communication strategies to boost brand awareness and engagement. Assists in managing content creation and distribution across digital and print platforms, oversees social media channels to boost audience interaction, and supports promotional events and campaigns aligned with business objectives. Collaborates with internal teams and external vendors to ensure consistent branding and timely delivery of marketing materials. Monitors market trends and competitor activities to help refine marketing tactics. Prepares reports to evaluate marketing effectiveness and maintains marketing databases and tools to improve workflow efficiency. Responsibilities- Develops and executes marketing communication strategies to boost brand awareness and engagement.
- Assists in managing content creation and distribution across digital and print platforms.
- Oversees social media channels to enhance audience interaction.
- Supports promotional events and campaigns aligned with business objectives.
- Collaborates with internal teams and external vendors to ensure consistent branding.
- Monitors market trends and competitor activities to refine marketing tactics.
- Prepares reports to evaluate marketing effectiveness.
- Maintains marketing databases and tools to improve workflow efficiency. Qualifications 🎓 Education
- Bachelor's degree in marketing, Communications, Public Relations, or a related field required. ✅ Minimum Qualifications
- Two (2) or more years of experience in marketing, communications, public relations, or a related field.
- Proficiency with Microsoft Office and marketing software, content management systems (CMS), or digital communication tools.
- Experience planning, coordinating, and executing marketing campaigns, events, promotional initiatives, and integrated communication strategies.
- Strong analytical, reporting, organizational, and project management skills with the ability to manage multiple priorities.
- Knowledge of healthcare marketing, branding, regulatory compliance, and communication best practices.