An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
Director of Preconstruction Position Summary The Marketing Coordinator at Owen Electric Company, Inc. is responsible for developing and executing marketing strategies that strengthen the company's brand, support business development, and drive growth across target markets. This role manages internal and external communications, coordinates promotional efforts, and ensures consistent brand messaging aligned with the company's values, reputation, and growth objectives. Key Roles and Responsibilities Strategic Marketing & Brand Management Develop and implement annual marketing plans aligned with business goals and sales targets. Define and maintain brand standards across all media, presentations, and marketing materials. Analyze market trends and competitor positioning to adjust messaging and strategies accordingly. Digital Marketing & Content Creation Manage the company's website, social media channels (LinkedIn, etc.), and digital campaigns. Create and oversee high-quality content (e.g., blog posts, project spotlights, newsletters, case studies). Monitor SEO, web analytics, and engagement metrics to optimize online visibility and performance. Business Development Support Collaborate with the Business Development and Preconstruction teams to prepare proposals, qualification packages, and marketing collateral. Maintain a database of project highlights, client testimonials, and relevant industry credentials. Support the pursuit of strategic partnerships and participation in trade shows, conferences, and industry events. Internal & External Communications Lead internal communication initiatives to reinforce company culture, employee engagement, and key announcements. Coordinate public relations, media inquiries, and press releases. Support recruitment efforts by developing content and campaigns that promote Owen Electric as an employer of choice. Project & Vendor Management Manage relationships with outside marketing agencies, designers, photographers, printers, and consultants. Plan and execute photo and video shoots on job sites, capturing content that aligns with marketing objectives. Ensure projects are completed on time, on brand, and within budget. Reporting & Analytics Track and report on campaign effectiveness, lead generation, and return on marketing investment (ROMI). Present regular updates to leadership, highlighting successes, lessons learned, and improvement opportunities. Preferred Qualifications Bachelor's degree in Marketing, Communications, or a related field. 5+ years of marketing experience, preferably in the construction, engineering, or industrial sectors. Proficiency in Adobe Creative Suite, CRM systems, and digital marketing platforms (e.g., WordPress, HubSpot). Strong writing, editing, project management, and interpersonal skills. Ability to work in a fast-paced environment and communicate effectively with field and executive teams.
Benefits:
Flexible schedule Referral program Ability to
Commute:
Saint Augustine, FL 32085 (Preferred) Ability to
Relocate:
Saint Augustine, FL 32085: Relocate before starting work (Preferred)
