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Marketing Coordinator
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Linda Patterson Cpa
Sarasota, FL (In Person)
$42,580 Salary, Full-Time
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Job Description
Job Overview We are seeking a dynamic and proactive Marketing Coordinator to join our innovative marketing team. In this role, you will be instrumental in executing comprehensive marketing strategies that elevate brand visibility and drive engagement across multiple digital platforms. Your energetic approach and keen eye for detail will help us optimize campaigns, manage content, and analyze performance metrics to ensure continuous growth. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment dedicated to creative excellence and strategic impact. Duties Develop, implement, and monitor digital marketing campaigns across social media, email marketing, SEM (Search Engine Marketing), and PPC (Pay-Per-Click) channels such as Google Ads and Facebook Advertising. Manage content creation including writing compelling copy, designing graphics with Adobe Creative Suite, and editing images using Adobe Photoshop to produce engaging marketing materials. Optimize website content using SEO tools, keyword research, and content management systems like WordPress to improve search engine rankings and increase organic traffic. Conduct performance analysis utilizing Google Analytics, SQL, and other analytics tools to track campaign effectiveness, user engagement, and conversion rates. Coordinate with cross-functional teams to ensure consistent branding and messaging across all digital platforms while managing social media accounts through social media management tools. Assist in implementing marketing automation strategies to nurture leads and streamline outreach efforts for B2B (business-to-business) marketing initiatives. Support e-commerce initiatives by optimizing product listings, enhancing user experience through HTML, CSS, JavaScript, and ensuring seamless integration with digital marketing efforts. Requirements Proven experience with SEO tools, Google Analytics, Google Ads (formerly Google AdWords), Facebook Advertising, and SEM strategies. Strong skills in content creation including copywriting, graphic design, and familiarity with Adobe Creative Suite applications such as Photoshop. Knowledge of website management platforms like WordPress and content management systems (CMS). Basic understanding of HTML, CSS, JavaScript, SQL for website optimization and data analysis purposes. Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Excellent communication skills with the ability to craft compelling messages tailored for diverse audiences. Prior experience in digital marketing or performance marketing is preferred; familiarity with e-commerce platforms is a plus. Join us as a Marketing Coordinator where your creativity meets strategy! Bring your enthusiasm for digital marketing innovations and help us craft impactful campaigns that resonate globally. This paid role is perfect for motivated individuals eager to grow their expertise in a collaborative environment dedicated to excellence in marketing!