An Event Promotions Marketing Associate plans and organizes event based marketing promotions for business products or services. Organizes events or event-based campaigns that reach targeted audiences directly, in person or online. Assists with planning, publicity and logistics for promotional events.
Tampa, FL Job Details Full-time 1 hour ago Qualifications Spanish Microsoft Excel English Digital marketing tools Driver's License Graphic design software Marketing analytics Productivity software Technical Proficiency Analytics Media editing tools
Full Job Description Job Title :
Regional Events & Promotions Director (Central Florida & Puerto Rico)
Company :
Spanish Broadcasting System, Inc. (SBS)
Locations :
Orlando, FL | Tampa, FL |
San Juan, PR Reports To :
Vice President General Manager, Fernando Bauermeister Employment Type :
Full-Time (Exempt) Position Overview Spanish Broadcasting System, Inc. (SBS) is seeking an experienced, high-energy, and strategic Regional Events & Promotions Director to lead promotional initiatives, community activations, and experiential event marketing across our growing Central Florida, Tampa Bay, and Puerto Rico footprints. In this multi-market leadership role, you will be responsible for conceptualizing, planning, and executing revenue-generating live events, high-impact station promotions, on-air/digital contests, and grassroots street team operations. You will oversee operations across premier broadcast properties including El Zol 95.3 FM (Orlando), El Zol 97.1 FM (Tampa), and SBS's market-leading radio and television network in Puerto Rico (including Mega 106.9 FM, La Nueva 94 FM, and Zeta 93 FM). The ideal candidate is a creative strategist with deep roots in the Hispanic media landscape across both the U.S. mainland and the Caribbean, possessing strong cross-departmental leadership skills and a proven track record of driving non-traditional revenue (NTR) alongside brand engagement.
Key Responsibilities Strategic Event Planning & Production End-to-End Live Event Execution:
Conceptualize, produce, and manage large-scale concerts, festivals, client activations, remote broadcasts, and community events across the Orlando, Tampa metropolitan areas, and the Puerto Rico market.
SBS Entertainment Synergy:
Collaborate with SBS Entertainment to bring nationally and internationally recognized concert tours, flagship festivals (e.g., Día Nacional de la Zalsa, PR/FL concerts), artist appearances, and marquee events to local venues across Florida and Puerto Rico.
Logistics & Risk Management:
Oversee event permits, vendor contracts, venue scouting, stage production, security protocols, insurance requirements, and budget reconciliation across U.S. stateside and island jurisdictions.
Work directly with Regional Sales Directors and Account Executives across markets to build custom, monetizable event and promotional packages for local, regional, and cross-territory advertisers.
Client Pitching & Presentations:
Participate in key client meetings to pitch experiential marketing concepts, premium on-site activations, and multi-platform promotional campaigns spanning Central Florida and Puerto Rico.
Post-Campaign Reporting:
Deliver comprehensive recap decks, ROI metrics, and event photos/videos to sales clients to ensure high renewal rates.
Brand Strategy, On-Air & Digital Integration Promotional Campaign Management:
Align promotional strategy with Programming/PD teams to drive ratings, digital engagement, and brand loyalty across El Zol 95.3 FM, El Zol 97.1 FM, SBS Puerto Rico stations, and the LaMusica digital platform.
Digital & Social Media Amplification:
Direct the promotional copy, social media teasers, mobile app push notifications, and website content related to station contests, ticket giveaways, and live events across all markets.
Contest Rules & FCC Compliance:
Ensure all station contests, sweepstakes, and on-air promotions adhere strictly to FCC guidelines, local state/territorial regulations, and internal company policies.
Leadership & Street Team Operations Multi-Market Team Management:
Hire, train, schedule, and lead local Promotion Coordinators and brand ambassador "Street Teams" across Orlando, Tampa, and Puerto Rico market hubs.
Fleet & Equipment Oversight:
Maintain station promotional vehicles, equipment (sound systems, tents, signage, staging), and merchandise inventory across all regional stations.
Culture & Execution:
Foster a professional, safety-oriented, and high-energy brand presence at all public appearances.
Community Outreach & Industry Relations Community Partnerships:
Build and maintain strong relationships with local civic organizations, non-profits, Hispanic cultural foundations, trade groups, and local government agencies in Florida and Puerto Rico.
Trade Partnerships:
Negotiate media trades, venue partnerships, and promotional cross-promotions with local venues, theme parks, tourism boards, and entertainment centers.
Required Qualifications & Experience Experience:
Minimum 5+ years of progressive experience in radio promotions, live event production, experiential marketing, or broadcast media management. Multi-market, regional, or international/island management experience strongly preferred.
Language Proficiency:
Fully bilingual in English and Spanish (written and verbal) is required, with deep cultural fluency in Puerto Rican media, island traditions, and diverse Florida Hispanic demographics.
Education:
Bachelor's degree in Marketing, Communications, Business Administration, Media Production, or equivalent practical experience.
Technical Skills:
Proficiency with broadcast promotional tools (vCreative, PromoSuite, or similar contest management software). Proficiency in Microsoft Office Suite (PowerPoint, Excel) and Adobe Creative Cloud/design tools. Familiarity with social media management tools and digital analytics platforms.
Licensing & Travel:
Valid Driver's License with a clean driving record and valid U.S. Passport. Willingness to travel frequently between Orlando, Tampa, and Puerto Rico offices and event locations.
Ability to lead cross-functional and geographically dispersed teams, negotiate vendor contracts, and navigate fast-paced media environments.
Revenue Mindset:
Demonstrated ability to connect creative promotional ideas directly to sales revenue and ROI for sponsors across multi-state/territory campaigns.
Problem-Solving & Crisis Management:
Calming presence under pressure with the ability to troubleshoot production, logistics, or event issues on the fly.
Flexibility:
Willingness to work nontraditional hours, including evenings, weekends, and holidays as required by the live events calendar.
Working Conditions & Physical Demands Environment:
Split between office settings (Orlando, Tampa, and San Juan stations) and outdoor/indoor event venues. Frequent travel between Florida and Puerto Rico required.
Physical Requirements:
Ability to lift up to 40 lbs (event equipment, sound systems, banners) and stand/walk for extended periods during outdoor activations.
