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Elegant Packaging
Marketing and Social Media Coordinator
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Based on Illinois data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$61,578 / year median in Illinois
-9% projected decline
Job Description
Elegant Packaging is hiring a high-output Marketing Operator to execute and maintain our content, increase product and service awareness to potential customers, branding, and customer engagement systems. This is not a traditional marketing role or social media coordinator. You will work within structured processes and AI-supported tools to: Publish and manage content Create and propose complete social media and marketing campaigns with end summary and KPI performance Support customer and brand engagement Maintain marketing workflows and organization Research and identify potential customers using AI-driven tools and data sources Research key demographics for social media and campaigns Propose new ideas to solve any underperformance issues that arise with a campaign This role is focused on execution, organization, consistency, and ability to gauge effectiveness of content—not high-level strategy. Core Responsibilities 1) Content Execution & Publishing (AI-Assisted) Execute a weekly content calendar across LinkedIn, Instagram, Meta, and other relevant platforms with approved preplanned content Use AI-generated content and refine for brand voice Schedule and publish content Measure content engagement Repurpose photos, videos, and project content 2) Customer & Brand Engagement Monitor and respond to comments and messages Maintain a consistent, professional brand voice Escalate customer issues when needed Execute multi-channel marketing campaigns utilizing SEO, social media marketing, and email marketing to maximize reach and engagement 3) Sales Support & Lead Research Use AI tools and online platforms to actively identify, qualify, and build target customer lists Research companies, decision-makers, and buying signals to support outbound sales efforts Develop and maintain a pipeline of high-probability prospects across key industries Assist in drafting and organizing outbound messaging (email, LinkedIn, etc.) Continuously refine target lists based on feedback, conversion data, and sales priorities Work closely with leadership to keep the pipeline full of qualified opportunities Use AI tools and online platforms to research and identify target customers and prospects 4) Content & Marketing Support Create simple graphics, posts, and sales materials Maintain a library of marketing content and project photos 5) AI Workflow Execution Use AI tools (ChatGPT, etc.) to generate content and improve workflows Continuously look for ways to increase efficiency and effectiveness 6) Organization & Reporting Maintain content calendars and systems Track basic KPIs and activity Provide simple weekly updates Provide simple campaign proposals with KPIs, target demographics, goals, and content Required Skills & Experience 1-3 years in marketing, content, or administrative execution Strong written communication skills Comfortable using AI tools (ChatGPT, etc.) Comfortable using Adobe Creative Suite and Canva Experience with multi-platform scheduling/content tools Highly organized and detail-oriented Preferred (Not Required) Basic video editing experience Experience in manufacturing or B2B marketing Familiarity with packaging or production environments Key Traits Strong executor (gets things done quickly and correctly) Detail-oriented and organized Professional communicator Process-driven and reliable Adaptable and coachable Performance Expectations (First 60 Days) Execute consistent weekly content schedule Improve response time to inquiries/messages Maintain organized content and marketing systems Support creation of usable sales/marketing materials Demonstrate effective use of AI tools