Marketing and Growth Coordinator Above the Rest Building Services - 1.0 Watertown, MA Job Details Full-time $55,000 - $75,000 a year 1 hour ago Benefits Health insurance Dental insurance 401(k) Paid time off 401(k) matching Qualifications WordPress Data-driven problem-solving Facebook Marketing analytics Telemarketing HTML Full Job Description Job Overview We are seeking an energetic and strategic Marketing and Growth Coordinator to drive our brand's visibility and expansion across multiple channels. In this dynamic role, you will develop and execute innovative marketing campaigns, optimize digital presence, and leverage data-driven insights to accelerate growth. Your creativity, analytical skills, and passion for marketing will help us connect with our target audiences, boost engagement, and achieve measurable results. This paid position offers an exciting opportunity to shape our marketing strategies while gaining valuable experience in a fast-paced environment. Duties Must be comfortable with cold calling potential clients and sales visits Must be comfortable with going to trade shows and networking events to raise brand awareness Develop, implement, and manage multichannel marketing campaigns across digital platforms including social media, email, content marketing, and print advertising Conduct market research to identify trends, customer needs, and competitive insights to inform strategic decisions Optimize website content using SEO best practices to improve organic search rankings and increase web traffic Manage advertising sales initiatives by creating compelling ad content and coordinating with sales teams to maximize revenue opportunities Utilize marketing automation tools and analytics platforms such as Google Analytics to track campaign performance and refine strategies accordingly Oversee social media marketing efforts on platforms like Facebook Advertising and other relevant channels to enhance brand awareness and engagement Create engaging copy for various marketing materials using copywriting best practices to ensure clear messaging and brand consistency Manage digital advertising campaigns through Google AdWords (now Google Ads) to drive targeted traffic and conversions Design visual content using Adobe Creative Suite tools to support campaigns across online and print media Skills Strong knowledge of SEO techniques, social media marketing, and multichannel marketing strategies Experience with advertising sales, digital marketing tools, and performance marketing metrics Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation Familiarity with WordPress, HTML basics, Google Analytics, Google AdWords (Google Ads), and marketing automation platforms Excellent research skills combined with the ability to analyze data for actionable insights Exceptional copywriting skills tailored for diverse audiences across multiple channels Knowledge of B2B (business-to-business) marketing practices and e-commerce platforms Ability to manage budgets efficiently while coordinating multiple projects simultaneously Strong understanding of email marketing strategies and print advertising techniques Sales experience is a plus for developing new business opportunities through innovative campaigns This role is perfect for a motivated marketer eager to make a tangible impact while expanding their skill set in a vibrant environment. Join us in shaping the future of our brand's growth!

Pay:

$55,000.00 - $75,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Health insurance Paid time off

Work Location:

In person