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Social Media and Marketing Coordinator
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Lexington Group Inc
West Springfield, MA (In Person)
$52,000 Salary, Part-Time
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Job Description
Social Media and Marketing Coordinator Lexington Group Inc West Springfield, MA Job Details Part-time From $25 an hour 14 days ago Benefits Health insurance Paid time off Flexible schedule Qualifications Website activity analysis Basic graphic design principles Content editing Video marketing Graphic design Graphic design software Image content creation Content scheduling TikTok Facebook Marketing analytics Professional art or design Community relationship building Promotional video projects Instagram Keyword topic research Content review Data analytics technologies Media editing tools Full Job Description Job Overview We are seeking an energetic and innovative Social Media and Marketing person to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, develop strategic marketing campaigns, and engage with our online community to drive brand awareness and customer loyalty. Your expertise will help shape our digital voice, ensuring consistent branding and impactful messaging that resonates with diverse audiences. Join us to lead creative initiatives, analyze campaign performance, and foster meaningful relationships through social media management and digital marketing strategies. This is an ONSITE position , not remote. Duties Develop, implement, and oversee comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to boost engagement and brand visibility. Create captivating content including graphics, videos, blog posts, and photography that align with branding goals and appeal to target audiences. Manage website items for sale , post pictures and discriptions Manage social listening tools to monitor brand reputation, industry trends, and customer feedback for timely responses and insights. Utilize social media management tools like Hootsuite or Buffer to schedule posts, track performance metrics, and optimize publishing schedules for maximum reach. Execute paid advertising campaigns on platforms like Facebook Advertising to increase reach, generate leads, and support sales initiatives. Collaborate with the public relations team to coordinate outreach efforts, press releases, and community engagement activities that enhance brand credibility. Analyze web analytics using tools such as Google Analytics and web analytics platforms to measure campaign success and inform future marketing strategies. Update and maintain company Website of listed furniture for sale. Requirements Proven experience in social media marketing, digital marketing, or related roles with a strong portfolio of successful campaigns. Proficiency in graphic design software including Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation. Strong knowledge of SEO principles, keyword research techniques, and web analytics tools to optimize online visibility. Familiarity with social listening tools and social media management applications like Hootsuite or Buffer for scheduling and monitoring content. Experience in video editing and photography to produce engaging multimedia content that captures audience attention. Excellent proofreading skills with an eye for detail to ensure all content is accurate and on-brand. Ability to manage multiple projects simultaneously while maintaining a lively enthusiasm for emerging digital trends. Join us as our Social Media and Marketing Manager to ignite our brand's voice across the digital landscape! Your creativity will inspire audiences worldwide while your strategic insights will drive measurable results—making a real impact every day!