Community Marketing Coordinator

Community Marketing Coordinator

IMMANUEL LIVING - 3.4

Kalispell, MT Job Details Full-time $52,000 - $72,000 a year 6 days ago Qualifications Class D Data-driven problem-solving Community relationship building Full Job Description Position Purpose As the Community Marketing Coordinator for Immanuel Living, you will support the execution of Immanuel Living's marketing, communications, lead generation systems, and community engagement efforts. This position will play a vital role in our efforts to promote our community, engage with current and potential residents, and ensure the success of our marketing initiatives. You will be responsible for providing operational and creative support to ensure campaigns, systems, and outreach initiatives are executed efficiently and effectively through a diverse range of tasks, including but not limited to social media management, content creation, digital advertising, and administrative support. Expectations Expectations of Excellence Understand and support the core values, mission, philosophy, and guiding principles of Immanuel Living. Provide consistent quality and valued service, while complying with Corporate and Department policies and procedures and State and Federal regulations. Respect the privacy, confidentiality, and possessions of those Immanuel Living serves, its staff, and Immanuel Living. Contribute to an atmosphere of positivity, teamwork, and mutual support, while leading by example. Look for the good in others and assume positive intentions. Be caring, compassionate, and hospitable, while acting with integrity and honesty. Ensure that a safe living and working environment exists. Attend work regularly and follow established work schedule, while being flexible to meet the needs of the department. Manage use of work time wisely. Education and Experience Bachelor's degree in marketing, public relations, journalism, social sciences, or related field preferred At least 1-2 years in marketing/sales in senior living setting preferred Previous experience in marketing, social media management, or content creation, communications, business, or hospitality is preferred. Strong organizational, writing, communication and project management skills Experience with digital marketing platforms, email systems, social media, and content coordination. CRM/software proficiency Ability to work independently and as part of a team. Creativity and a passion for creating engaging marketing content. Possess strong project coordination and project management skills Ability to multitask, prioritize and meets deadlines in timely manner Highly creative and innovative Strong analytical and creative problem-solving skills Advanced proficiency with Adobe Creative Suite and Canva is a plus Experience with marketing automation Experience with email-marketing platforms, managing Google Business accounts and business intelligence tools is a plus. Aptitude for market research, analysis and campaign evaluation with the ability to translate quantitative information into creative strategies Knowledge of senior living industry is a plus. Professional Licenses or Certifications Required by Law Driver License Class D (regular license) Essential Physical and Mental Requirements The incumbent must be at least 18 years of age. The incumbent must be able to perform multiple tasks simultaneously and work under time and/or deadline pressures. Required vision abilities include close up and distance, peripheral vision, depth perception, and ability to adjust focus. Ability to move frequently to all areas of the campus and all areas of buildings, in all weather, at all times of the day.

Job Responsibilities Specific Duties CRM & Marketing Systems Administration:

Manage CRM workflows, automations, reporting, and database hygiene Support touring software, inquiry routing, and lead workflows Troubleshoot systems and recommend process improvements Assist with data entry, record keeping, and administrative tasks as needed. Marketing Execution Coordinate email campaigns, print collateral, direct mail, digital content, and promotional materials Support social media content planning and execution Assist with website updates and content management Coordinate marketing asset creation with internal/external partners Know the procedures followed in lead fulfillment and lead tracking to advance a prospect in the sales process

Social Media Management:

Develop and execute a social media strategy to promote our senior living community. Create engaging and relevant content for various social media platforms. Monitor and respond to online community interactions.

Content Creation:

Write blog posts, newsletters, and other written content to showcase our community and address relevant topics. Create video content to share residents' stories and showcase the lifestyle at our community.

Digital Advertising:

Develop digital ad campaigns to target specific demographics and promote our services. Monitor ad performance and make necessary adjustments to optimize results. Event & Community Engagement Support Coordinate logistics for events, open houses, workshops, and outreach initiatives Assist with vendor communication and event promotion Support community sponsorships and engagement opportunities

Analytics & Reporting:

Track campaign performance, inquiry activity, and engagement metrics Prepare reports and dashboards for leadership review Support data analysis for optimization Training and Development Strive for constant improvement in selling skills through attendance at sales training meetings and through the reading of motivational and sales-oriented materials Remain informed about the local real estate market, the customer profile in your market, competitor communities, industry trends and customer trends Build trust and strong cross functional relationships with the community and operational structures Perform other duties as assigned.

Supervision / Leadership

Serve as a role model for the Immanuel Spirit. This position has no supervisory responsibilities. Decision Making This position may make independent decisions when circumstances warrant such action, but must adapt to frequently changing conditions and problems, requiring considerable judgment in applying factual information and professional and ethical principles to the development of approaches and techniques for the solution of problems Decisions, final recommendations, and/or errors made by the incumbent may affect guests/residents and other staff in the unit/department that this position is assigned to but may, on occasion, affect all staff of Immanuel L Job duties typically involve frequently changing conditions and problems, requiring considerable judgment in applying factual background and fundamental principles to the development of approaches and techniques for the solution of problems. This position cannot authorize exceptions to corporate policy or procedure. Documentation Complete documentation required of the department and regulatory agencies. Communication Effectively work and communicate with a wide range of individuals from all socio-economic groups, including geriatric guests/residents and those with special needs. Communicate on a regular basis with employees regarding information maintenance issues. Communicate verbally and in writing to other staff members regarding maintenance issues. Communicate with supervisor on a routine basis. Participate in training and/or meetings that help facilitate the departmental communication process. Personal Interaction This position may interact with: Guests/residents, family members, and/or designees, general public Immanuel administrators, directors, managers, supervisors, staff Medical service providers, including physicians and pharmacists; Other service providers or representatives Federal, State, Local government representatives Members of the media Continuing Education Attend workshops and training sessions related to marketing, senior care, etc., as assigned by supervisor, and participate department meetings and monthly in-services. Skills and Abilities Language Speak, read, interpret, and write reports and correspondence in English Effective communication with all levels in a professional manner Excellent oral and written communication and presentation skills Able to communicate effectively over telephones Mathematical Basic counting skills Add, subtract, multiply, and divide simple numbers Reasoning Apply common sense and understanding to carry out instructions furnished in written, oral, or diagram form Deal with problems involving several concrete variables in standardized situations Solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists Interpret a variety of instructions furnished in written, oral, diagram, or schedule form Define problems, collect data, establish facts, and draw valid conclusions Specialized Marketing & Relations Skills Effective sales closing methods and prospect evaluation / communication and lead tracking methods Principles of organization and functions of a retirement community Contracts for continuing care communities Modern office practices and procedures; essentials of public speaking Principles of public relations, media relations Specialized Office Equipment Operate fax machine to send or receive documents Operate copier to copy and collate documents; paper shredder to shred Operate multi-line phone to place, receive or transfer calls, or to retrieve voice mail messages Intermediate to advanced computer skills Computer Software and Operating Systems Operate personal computer with Windows operating system to start programs, input, format and edit data files, and print, or transmit data Utilize computer spreadsheet (Excel) to input, format and edit data, and save, print, or transmit data Utilize computer word processing (Word) to input, format and edit documents, and save, print, or transmit documents Utilize proprietary, custom, or online programs or databases to input, format, edit data, save, print, or transmit data Knowledge of PowerPoint for preparing presentations is helpful Utilize database software to input, report and downloading Ability to learn quickly and utilize Lead Management software Environmental Conditions This position works in a temperature-controlled facility and may travel to and from buildings in all weather conditions. May also travel outside of the Immanuel campus when weather conditions exist. This position may be exposed to: Biological fluids, including but not limited to vomit, urine, feces Blood-borne pathogens, occupational disease Risk of cuts, burns, shock, or other minor injuries not requiring hospitalization Unpleasant substances, odors, noises

Disclaimer:

This job description is not intended to be all-inclusive. An employee will also perform other reasonably related job responsibilities as assigned by management. Immanuel Living reserves the right to revise or change job duties as the need arises. Also, management reserves the right to change job descriptions, job duties or working schedules based on their duty to find reasonable accommodations, where possible, for individuals with disabilities. This job description does not constitute a written contract of employment.