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QB
Q’Tal bar & grill
Marketing Coordinator
Career Insights for Advertising and Marketing Coordinator
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Based on New Jersey data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$65,257 / year median in New Jersey
-6% projected decline
Job Description
Job Overview We are seeking a dynamic and motivated Marketing Coordinator to join our innovative marketing team. In this role, you will drive the development and execution of marketing campaigns that elevate brand presence and engage target audiences across multiple channels. Your energetic approach and strategic mindset will help us optimize digital marketing efforts, enhance content creation, and deliver measurable results. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity and data-driven decision-making thrive. Responsibilities Develop, implement, and manage digital marketing campaigns across platforms including social media, paid advertising, email marketing, and SEM (Search Engine Marketing). Utilize SEO tools and conduct keyword research to improve website visibility and organic search rankings. Manage website content using content management systems like WordPress, ensuring timely updates and SEO optimization. Design compelling graphics and visuals using Adobe Photoshop, Adobe Creative Suite, and graphic design best practices to support marketing initiatives. Oversee paid advertising campaigns on platforms such as Facebook Advertising, Google Ads (formerly Google AdWords), and social media advertising campaigns to maximize ROI. Analyze web analytics reporting with tools like Google Analytics, Google Tag Manager, and marketing automation platforms to track performance metrics and optimize campaigns. Coordinate content creation efforts including copywriting for landing pages, blogs, email newsletters, and social media posts that resonate with target audiences. Conduct performance marketing activities by setting up digital campaign setups, monitoring ad spend, and adjusting strategies based on analytics insights. Collaborate with cross-functional teams on website management tasks such as